1. Yearbook Vocabulary
SVMS Yearbook

2. Pica
A graphical measurement equaling 1/6 of an inch.
Inch
Pica

3. Point
The basic measurement system used to measure the size of type. There are 12 points to a pica, 72 points to an inch.
Pica
Point

4. double page spread
Two facing pages in a yearbook that are designed to appear as one cohesive design.

5. Bleed
A picture taken past the external margin on the page, extending off the page.

6. cob
Cut out background... a photo that has the background cut out.

7. eyeline NEVER in the middle of the page
An imaginary single pica of white space that flows horizontally across a double page spread. Its purpose is to unify both pages into one visual element.

8. column design
A technique of dividing up your spread into small columns and following the rules of every element beginning and ending on a column and keeping consistent interior margins.

9. Dominant element
The largest element on your spread, usually an interesting photo/headline combination.

10. primary headline
The largest type on your page. Works with the dominant photo to draw attention and create interest.

11. secondary headline
Used to make a blend between a headline and a story, usually very enticing to readers.

12. caption
Text near a photo that tells about the photo and the people pictured.
1st = present tense & tells who is doing what
2nd = past & gives background info
3rd = quote from someone in pic

13. gutter
A two pica space between the left and right page on a double page spread.

14. folio
Information that helps the reader know their location in the book, like page number, section, etc.

15. lead in
A mini-headline for a caption, which catches the attention of the reader and gives a brief hint of the topic.