1. BUILDING A CULTURE OF PHILANTHROPY
Hudson Akin
Vice President for Advancement
Anderson University
Anderson, Indiana

2. Building a Culture of Philanthropy

3. CULTURE – How does it impact? PHILANTHROPY – What is it?

4. VALUE-BASED GIVING Philanthropic gifts are a transfer of values
More than dollars, gifts reflect values
Expressions of value increase gifts

5. CULTURE OF PHILANTHROPY
Philanthropy belongs to the entire organization
Each individual has a role in the process
Do one’s own job well
Treat everyone with care and respect

6. WHERE DO WE START Hiring experienced professional fundraising staff
Reinforcing the value of philanthropy throughout the organization
Engaging faculty, administrators & staff in the process
Securing volunteer leadership experienced in major gifts fundraising
Recruiting board members who understand they must “give & get”

7. STRATEGIC PHILANTHROPY
Incorporates ALL types of fund raising techniques
Addresses both current & future needs
Values the difference philanthropic dollars provide
Mirrors goals of the strategic plan
Proactive vs passive approach

8. SOLICITATION STRATEGIES
Special Events – raises awareness
Direct Mail – reaches the largest number of prospects
Telethon – excellent way to educate, cultivate, & solicit
Personal face-to-face solicitation – the most effective

9. 575+ donors. Goal was 250.
$111,000+ raised.
Matching gift challenges were offered throughout the day.
Engagement through personal s and social media
Received gifts from 52% of our faculty and staff.
36% of gifts were first-time donors.

10. Orange tags, TAG table tents, and large gift box displays placed in main buildings on campus.
Photos with informational captions posted on social media. Gained 25 likes and nine retweets on Twitter, and 102 likes on Instagram.
Prizes for participating.

12. Promotion through emails, newsletters, and social media.
Participation encouraged by monetary gift, spreading the word on social media, or giving time through mentoring with the Career Development Center.
“Take Note, Ravens”--for each gift of $20 or more, a notebook was donated to a local after school program. For their generosity, each donor also received a post-it notepad.

13. I AU Day
Students encouraged to complete a heart-shaped card that reads “I <3 AU Because…” Lapel pins given to those completing a card.
Students encouraged to take a photo in the themed photo booth.
In 2017, we will be incorporating our Endowed Scholarship Fund Thank You project into I <3 AU Day.
Scholarship Students invited to write a thank you note to the scholarship donor and anyone may write a donor thank you note, as well.

14. Tuition Freedom Day
Students invited to “Sign the banner, get a cookie”.
Symbolically represents the day that student’s tuition would “run out,” because scholarships and grants from donors make up ~25% of AU tuition.
“Thank you” banner is displayed at donor events throughout the year.

15. FUNDAMENTAL REASONS WHY PEOPLE GIVE
Belief in the mission of the organization
Confidence in the leadership
Balanced budget
Personal need
Personal involvement
Example of others
Magic of ideas

16. THE FUNDRAISER’S CREED
Money is not given…
It is raised.
Money is not offered...
It has to be asked for.
Money does not come in...
It must be “gone after.”

17. “You do not have because you do not ask.” James 4:2b

19. Session evaluations will be emailed.