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Sarah Lyons Director Redhead Conference & Exhibition “Are you an exhibitionist?”
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“Are you an exhibitionist?”
Do you display? Pleasure or pain? Lust? Be the best you can be....
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Why exhibit? Opportunity Visitors have interest, will shop! Live marketing It’s important
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What are the opportunities?
Build/raise profile Sell Meet ‘customer’ Share information It’s about being memorable
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Where to exhibit? Organised trade or consumer exhibition Industry conference Public access point Internally Make the most of your options
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Where to exhibit? Organised trade or consumer exhibition Industry conference Public access point Internally Make the most of your options
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How to exhibit? Shell scheme Space Group/shared space Sponsorship Be creative
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How to exhibit? Shell scheme Space Group/shared space Sponsorship Be creative
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Design works Be interactive Get your visitor involved Draw attention to yourself Appearance is everything
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The basics Light Bright Inviting Clean Clear message Get the basics right
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Taking it to the next stage
Zone your stand Raise floor Interesting message communication Seating & hospitality Storage Dazzle You are now ready to do business
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Taking it to the next stage
Zone your stand Raise floor Interesting message communication Seating & hospitality Storage Dazzle You are now ready to do business
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Taking it to the next stage
Zone your stand Raise floor Interesting message communication Seating & hospitality Storage Dazzle You are now ready to do business
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What to do ... Be welcoming Be upstanding! Invite questions and queries Be interested What not to do ... Blu tac Sellotape
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Be creative Graphics can be reusable Graphics can be single use Wallpaper Lightboxes Stand out
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Be creative Graphics can be reusable Graphics can be single use Wallpaper Lightboxes Stand out
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Planning Early bird discounts Experienced exhibition contractor Stand plans Time Don’t be budget shy Time = options, options are good
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In summary Be the best you can be.... It’s about being memorable Make the most of your options Be creative Appearance is everything Get the basics right Do business Stand out Time = options, options are good
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At Redhead Conference & Exhibition
Design Build Conference Sets Exhibition Stands (Perm/Temp) Graphics and Display Systems Audio Visual and Lighting
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Thank you Sarah Lyons Director Redhead Conference & Exhibition You are an exhibitionist!
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