1. Funding for Baltimore Tourism Promotion
Baltimore Tourism Advocacy 101
Funding for Baltimore Tourism Promotion
Funding for Visit Baltimore

2. Visit Baltimore $’s IN
FY2016 Audited Revenues | $16,031,021
In 1997, the Maryland General Assembly enacted legislation allotting 40% of all “hotel” taxes collected in Baltimore City to Visit Baltimore for convention sales and tourism promotion – a tax comprising 87% of our total budget, and, that is paid by those convention and leisure visitors that we work so hard to attract.
Of the remaining 13% of Visit Baltimore’s operating revenues, fees from annual Membership Dues comprise just 2% annually.

3. The Visitor $ Lifecycle
$5.4 BILLION
Visitor
Spending
Transportation, Entertainment, Retail, Food & Bev, and Accommodations
Individuals, businesses, the City, the region and the State depend on Visit Baltimore re-investing our small share of visitor derived tax dollars back into selling and booking Baltimore as a meeting and leisure destination…
Direct, Indirect & Induced Impacts
JOBS PRODUCTION WAGES TAXES
9.5%
Sales , Food & Bev, Amusement , and Parking Taxes
Occupancy Taxes
$20.4 MILLION
40%
60%
$13.9 MILLION

4. …and driving the following TOURISM IMPACTS:

5. …and driving the following TOURISM IMPACTS:

6. Visit Baltimore $’s OUT
FY2016 Audited Expenses | $16,237,831
Our ultimate goal is to generate economic impact through the attraction of convention, group and leisure visitors – and, by working to provide a positive guest experience.
Occupancy tax dollars invested in Visit Baltimore are dollars with real ROI.

7. Visit Baltimore $’s OUT
FY2016 Audited Expenses | $16,237,831
Convention Sales and Services

8. 1,623 Sales Appointments
& 131 Client Site Inspections

9. Visit Baltimore $’s OUT
FY2016 Audited Expenses | $16,237,831
Leisure Marketing & Communications

10. “When it comes to diversity marketing, Visit Baltimore … [is] the exceptions to the rule because they actively target a broad set of visitor demographics.”
– Skift, January 2016

11. Visit Baltimore $’s OUT
FY2016 Audited Expenses | $16,237,831
Visitor, Business & Community Services

13. Visit Baltimore Membership
Why Partner?

14. Consider the ROI of one partner’s $650 Dues:
Did you Know?
The benefits of Visit Baltimore membership far outweigh the cost of membership.
Consider the ROI of one partner’s $650 Dues:
Login to the Visit Baltimore Member Extranet and click on BENEFITS SUMMARY to view similar stats for your own business!

16. Did you Know?
Using the Visitor Center as an additional rental venue is a NEW Visit Baltimore Member benefit.
Only Visit Baltimore Members can contract with Visit Baltimore to use/do business in the facility.
Plus, the rental fees provided to Visit Baltimore go back into our community – underwriting industry scholarship and job training programs via the Foundation.

17. CALL TO ACTION Remember that 40% hotel tax allocation?
FY2016 Audited Revenues | $16,031,021
Remember that 40% hotel tax allocation?
This state mandated legislation must be renewed every 5 years – and will be up for debate in Annapolis during session 2017.
Visit Baltimore needs your help to demonstrate the collective power of our industry, and, the collective support behind our request to ensure continued funding of Baltimore convention sales and tourism promotion.

18. People are more motivated to avoid losses than they are
Loss Aversion
People are more motivated to avoid losses than they are
to acquire gains.

19. Support Visit Baltimore Funding Renewal
Because …
I / My Business
Baltimore City
Maryland…
can’t afford to lose.

20. Visit www.mgleg.Maryland.gov to find out …
Baltimore Tourism Advocacy 101
Visit to find out …

21. Allison Burr-Livingstone
Baltimore Tourism Advocacy 101
For materials and more information on how/when to contact your legislator(s) to show your support:
Allison Burr-Livingstone
AVP, Public Affairs
Executive Director, Visit Baltimore Foundation or