1. Propaganda Techniques Using the Presidential Election as Examples

2. Slogan

3. Slogan “Trust Sleepy’s For the ‘rest’ Of your life”
A catchword or phrase loaded with emotion
Jingle--A musical phrase the audience will remember
Often sells through repetition
Clever and easy to remember
Stays with you a long time
Often a melody you already know
“Trust Sleepy’s
For the ‘rest’
Of your life”

4. Slogan
"Make America Great Again" is a campaign slogan used in American politics, most prominently featured in Donald Trump's presidential campaign.
“Stronger Together” is one of Hillary Clinton’s campaign slogans

5. Slogan

6. Slogan

7. Keystone Literature Exam
The following nine Propaganda Strategies you must know for the tenth grade Keystone Literature Exam.
Name-Calling
Red Herring
Circular Argument
Repetition
Testimonial
Sweeping Generalities---Add to Notes for Glittering Generalities--- Both are variations.
Bandwagon
Appeal to Numbers, Statistics, and Facts
Emotional Appeal
The others included in the Propaganda Strategies Handout are important for you to know to be an educated American citizen.

8. Name-Calling

9. Name-Calling: An attack on a person instead of an issue.

10. Name-Calling: An attack on a person instead of an issue.

11. Red Herring

12. Red Herring: Attempts to distract the reader with details not relevant to the argument.

13. We understand the plight of Average Americans
Red Herring: Attempts to distract the reader with details not relevant to the argument.
We understand the plight of Average Americans

14. Circular Argument

15. Circular Argument: States a conclusion as part of the proof of the argument.

16. Repetition

17. Repetition: Attempts to persuade a reader with a repeated message.

18. Repetition: Attempts to persuade a reader with a repeated message.

19. Testimonial

20. Testimonial: Attempts to sway the reader based on celebrity or organizational support.

21. Testimonial: Attempts to sway the reader based on celebrity support.

22. Sweeping Generalization
This is a variation of Glittering Generalities.

23. Sweeping Generalization: Attempts to persuade with a generalized statement

24. Sweeping Generalization: Attempts to persuade with a generalized statement

25. Bandwagon

26. Bandwagon: Tries to get the reader to do/use/buy something for the common good.

27. Bandwagon: Tries to get the reader to do/use/buy something for the common good.

28. Appeal to Numbers, Facts, or Statistics

29. Appeal to Numbers, Facts, or Statistics: Using stats to persuade a reader.

30. Appeal to Numbers, Facts, or Statistics: Using stats to persuade a reader.

31. Emotional Appeal

32. Emotional Appeal: Tries to persuade the reader’s views based on emotions instead of logic or reason.

33. Emotional Appeal: Tries to persuade the reader’s views based on emotions instead of logic or reason.

34. Examples are historical.
Following Strategies Not On Keystone But Commonly Used. Often Used With Arab-Israeli Conflict!
Examples are historical.

35. Fear

36. During wartime this technique is used often.
Fear
During wartime this technique is used often.
It informs people that personal danger is imminent if they do or do not do some specific action.

37. Fear

38. Fear

39. Euphemisms

40. Euphemisms
The use of words or statements that deter from the meaning, to make it not as bad, and more tasteful to the general public.
The Nazis used the term resettlement to describe the mass murder of the Jews.

41. Euphemisms
Collateral Damage
Final Solution
Shell Shock
Disassembly

44. Scapegoat

45. Scapegoat
SCAPEGOAT:
This often use with guilt-by-association to deflect scrutiny away from the issues.
It transfers blame to one person or group of people without investigating the complexities of the issue.
Examples: "Bill Clinton got us into Bosnia", "President Reagan caused the national debt".

46. Scapegoat: examples The Poisonous Mushroom
Anti-Semitic children’s book which compared Jews to the poisonous mushrooms of society.

47. Black or White

48. Black and/or White
Black and White - Presents an issue as having only two choices.
If you don’t like one choice, you must choose the other
Used to polarize issues, and negates all attempts to find a common ground.
You are either for something or against it
This technique is also called "black-and-white thinking" because only two choices are given.; there is no middle ground or shades of gray

49. Black and White
Black and White Fallacy: “If you’re not part of the solution, you’re part of the problem.” Only two choices are possible.

50. Examples from 2014 Gaza Conflict