1. Rhetoric speeches
Ethos, Pathos and Logos

2. What is a Rhetoric Speech?
Intended to get listeners to accept a particular point of view, and then motivate them into action. 
a formal address delivered to an audience

3. Famous Rhetoric Speeches
Martin Luther King   I Have a Dream 
John F. Kennedy  The Decision to go the Moon 
Richard Nixon Resignation Speech

4. Ethos an appeal to ethics
convincing someone of the character or credibility of the speech giver
Aristotle defines it as – Trustworthy

5. 4 ways to measure ethos Trustworthiness (as perceived by the audience)
Similarity (to the audience)
Authority (relative to the audience)
Reputation or Expertise (relative to the topic)

6. Examples of Ethos
"As a doctor, I am qualified to tell you that this course of treatment will likely generate the best results.“
"If his years as a Marine taught him anything, it’s that caution is the best policy in this sort of situation."
"If you’re still unsure, please consider that my advanced degree and field work speak for themselves."

7. Pathos
Derived from the ancient Greek word for “suffering” or “experience”.
to create a shared emotional experience with audience. 
Create an emotional response
Can be positive or negative

8. Examples of Pathos
"They’ve worked against everything we’ve worked so hard to build, and they don’t care who gets hurt in the process. Make no mistake, they’re the enemy, and they won’t stop until we’re all destroyed.“
"You will never be satisfied in life if you don’t seize this opportunity. Do you want to live the rest of your years yearning to know what would have happened if you just jumped when you had the chance?"

9. Logos An appeal to logic A way of persuading an audience by reason
Two types of reasoning:
Deductive
Inductive

10. Inductive Reasoning
reasoning in which the premise statements are viewed as supplying strong evidence for the truth of the conclusion.
Examples:
All Six Minutes articles you have read in the past were insightful. (premise)
This is a Six Minutes article. (premise)
Therefore, this article is insightful. (conclusion)

11. Deductive Reasoning
a conclusion is based in accordance of multiple premises that are generally assumed to be true. 
Examples:
Audiences hate all boring things. (premise)
Bullet-point slides are boring. (premise)
Therefore, audiences hate bullet-point slides. (conclusion)

12. More examples of Logos
"More than one hundred peer-reviewed studies have been conducted over the past decade, and none of them suggests that this is an effective treatment for hair loss.“
"Ladies and gentlemen of the jury: we have not only the fingerprints, the lack of an alibi, a clear motive, and an expressed desire to commit the robbery… We also have video of the suspect breaking in. The case could not be more open and shut."