1. SELL’EM Grab Composition Book for Warm Up
Grab Handout (for 2nd half of class)
QUICKLY get organized- thank you!

2. Title: Ethos, Pathos, Logos
Warm Up:
In your composition books…
Title: Ethos, Pathos, Logos
Prompt: Pretend like you are trying to convince me (your teacher) to buy you your lunch tomorrow. Attempt to persuade me by writing 3 sentences that align with the 3 appeals we learned about yesterday:
Ethos (1 sentence)
Logos (1 sentence)
Pathos (example: My wallet was stolen today and I will be grounded if I ask for another dime from my parents; will you please purchase my lunch tomorrow so that I may avoid starvation? I am a helpless freshmen without the ability to work as I am too young to be hired at a job! HELP!)

3. Learning Goals
SWBAT analyze the rhetoric in closing arguments using the “SELL’EM” analysis technique
SWBAT identify rhetorical appeals within closing arguments
SWBAT analyze how persuasion is achieved (What makes a STRONG vs. a WEAK argument?

4. Behavioral Expectations
Continue to follow classroom rules (be respectful, follow along, no phones… you know the drill by now)
Whenever you see the PENCIL on a slide… TAKE NOTES in your COMPOSITION BOOK!

5. Analyzing Rhetoric Using SELL’EM
Sender-Receiver Relationship:
Who is the speaker/creator (sender) of the text/speech/image?
Who are the images and language meant to attract?
What is a description of the ‘sender’?

6. Analyzing Rhetoric Using SELL’EM
Ethical Strategies:
What is the ethical background of the author?
Is he/she believable?
Are his/her sources trustworthy?

7. Analyzing Rhetoric Using SELL’EM
Logical Strategies:
What logic is operating in this piece?
How does this logic (or the absence of logic) affect the message?

8. Analyzing Rhetoric Using SELL’EM
Language:
What does the language of the text describe?
How does word choice impact the writing?
What is the TONE communicated through the language in this piece?

9. Analyzing Rhetoric Using SELL’EM
Emotional Strategies:
What parts tug at the heartstrings of the audience? (BE SPECIFIC)
What strategies are being used to invoke an emotional response from the audience?
What type of emotional response is the ‘sender’ hoping for?

10. Analyzing Rhetoric Using SELL’EM
Message:
What is the message of this piece?
What is the sender trying to persuade/argue?
Summarize the main idea of the piece

11. Essential Background Information
Sender/Receiver = A Florida prosecutor Bernie de la Rionda is the speaker in this video clip. His language aims to persuade the media/jury/judge/public that George Zimmerman should be found guilty of second-degree murder for shooting Trayvon Martin, 17, Feb. 26, 2012
Ethical Strategies- The speaker is an authority of law as he is a graduate of the Florida State University College of Law
Biography from from FBI.gov :
Mr. Bernie de la Rionda serves as an Assistant State’s Attorney in the Fourth Judicial Circuit of Florida. In Florida, Mr. de la Rionda’s reputation as an exceptional prosecutor is legendary. In his 27 years of service, he has had more than 250 jury trials, 67 of which were homicide cases.  During the last two years, from 2009 to 2010, Mr. de la Rionda was the lead counsel in five homicide trials, all of which were first-degree murder cases. Furthermore, in 22 cases he was successful in obtaining a death penalty recommendation and sentence.

12. Take Notes on “SELL’EM” As You View
Focus on:
Logical Strategies
Language
Emotional Strategies
Message
(Start 1:53-15:00)

13. What Did You Notice? Logical Strategies Language Emotional Strategies
LEARNING GOALS CHECK-IN:
SWBAT analyze the rhetoric in closing arguments using the “SELL’EM” analysis technique
SWBAT identify rhetorical appeals within closing arguments
SWBAT analyze how persuasion is achieved (What makes a STRONG vs. a WEAK argument?
Link to information on outcome of case
What Did You Notice?
Logical Strategies
Language
Emotional Strategies
Message

14. SELL’ EM SOLO
Independent Task: -Read Atticus’ Closing Argument -Annotate his closing argument following the “HELP” annotation rules -Analyze the closing argument using “SELL’EM”