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MKT 438 Entire Course
MKT 438 Final Exam Guide
MKT 438 Week 1 Individual Assignment Defining Public Relation Paper (2 Papers)
MKT 438 Week 1 DQ 1
MKT 438 Week 1 DQ 2
MKT 438 Week 1 DQ 3
Complete the Final Examination.
The objective of public relations is to sell:
The R-A-C-E approach to defining public relations includes the following components:

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MKT 438 Week 1 DQ 1
MKT 438 Week 1 DQ 2
Should a company be concerned with public opinion? Why or why not?
Which PR communication tool do you feel is the most effective? Why?

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MKT 438 Week 1 DQ 3
MKT 438 Week 1 Individual Assignment Defining Public Relation Paper (2 Papers)
What role does PR play in your organization? Explain your answer.
This Tutorial contains 2 Papers
Resources: University Library, Internet
Write a 700- to 1,050-word paper in which you define PR. Include in
your paper:

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MKT 438 Week 2 DQ 1
MKT 438 Week 2 DQ 2
What are some positive and negative aspects of publicity?
At what stage of the PR campaign should evaluation occur? Explain your answer. What are three types of evaluation techniques used in PR? What are examples of each?

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MKT 438 Week 2 DQ 3
MKT 438 Week 2 Individual Assignment Public Relations Case Study (BP) (2 Papers)
How would PR research impact a PR team? Give an example.
This Tutorial contains 2 Papers
MKT 438 WEEK 2 Public Relations Case Study
MKT 438 WEEK 2 Public Relations Case Study Resource: The Practice of Public Relations textbook, University Library, Internet

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MKT 438 Week 2 Team Assignment Part I Public Relations Campaign (Delta Airlines)
MKT 438 Week 3 DQ 1
Part I: Public Relations Campaign MKT 438 WEEK 2
Resources: The Practice of Public Relations textbook, University Library, Internet.
Select a PR scenario from the following list:
What PR tools are critical in building long-term relationships an organization's publics? What are the advantages and disadvantages of these tools?

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MKT 438 Week 3 DQ 2
MKT 438 Week 3 DQ 3
What is your organization's relationship with the local, regional, national, and global media? How does it impact your organization's PR coverage?
How critical is the internal communications process in PR? Explain.

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MKT 438 Week 3 Individual Assignment Organizational and Societal Functions of Public Relations Paper (2 Papers)
MKT 438 Week 3 Team Assignment Part II Public Relations Campaign Resources (Delta Airlines)
This Tutorial contains 2 Papers
MKT 438 WEEK 3 Organizational and Societal Functions of Public Relations Paper
Resources: The Practice of Public Relations textbook, University Library, Internet
Select an organization with which you are familiar
MKT 438 WEEK 3 Part II: Public Relations Campaign Resources: The Practice of Public Relations, textbook, University Library, Internet
Write a 700- to 1,050-word paper in which you recommend strategies to build media

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MKT 438 Week 4 DQ 1
MKT 438 Week 4 DQ 2
Why is it important to integrate anticipated crisis responses in an organization's proactive PR planning?
What potential effects can a crisis have on an organization? Explain your answer.

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MKT 438 Week 4 DQ 3
MKT 438 Week 4 Individual Assignment Effective Communication Case Study Analysis
Read the case on the Exxon Valdex. What do you see as the top PR problems from this case and what would you do differently if you were in the PR department?
Resource: The Practice of Public Relations
Select one of the following case studies located in The Practice of
Public Relations or a case study assigned or approved by faculty:
• The Tylenol Murders, Ch. 2

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MKT 438 Week 5 DQ 1
MKT 438 Week 5 DQ 2
How has technology impacted the dissemination of information to global publics?
How can the power of PR influence and change your point of view? Is this ethical?

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MKT 438 Week 5 DQ 3
MKT 438 Week 5 Individual Assignment Managing a Crisis Using PR Simulation Summary
How has globalization, technology, and diversity affected PR in the past five years? 
MKT 438 WEEK 5 Managing a Crisis Simulation
Resources: Managing a Crisis Using Public Relations simulation
Complete the simulation.
Write a 1,050- to 1,400-word summary answering the following questions:

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MKT 438 Week 5 Team Assignment Final Public Relations Campaign (Delta Airlines)
Resources: The Practice of Public Relations, textbook, University Library, Internet
Part I: Write a 700- to 1,050-word paper that will include the following elements in your Public Relations Campaign:
An analysis of the relationship between

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