1. 2015 VUSE Customer presentation

2. VUSE solo Sleek package design with premium quality VUSE product
Internal blister barrier for optimal product freshness
Product removal requires exposing USB charger and in- package leaflet which strengthens “rechargeable” communication
The ideal introduction to the VUSE experience. Every VUSE Digital Vapor Cigarette is rechargeable, comes pre-charged and ready to use. 2

3. VUSE cartridges
ORIGINAL
The VUSE signature tobacco taste
BERRY
A mixed blend of vibrant flavors
MINT
Cool fresh mint flavor with a tobacco undertone
CREMA
Delivers a creamy flavor with a hint of tobacco taste
CHAI
A crisp blend of aromatic tea flavors
MENTHOL
VUSE’s signature take on menthol flavor
VUSE Cartridges are used with the VUSE Solo and contain our own formulated V-Liquid™, developed to give the best tasting vapor experience possible.
Each Cartridge lasts about as long as a pack of cigarettes and they are sold in packs of two. 3

4. VUSE Cartridges Original VUSE Cartridges Menthol
The VUSE portfolio
VUSE Solo Original
VUSE Solo Menthol
VUSE Cartridges Original
VUSE Cartridges Menthol
Pack UPC
Carton UPC
Supplier Item # 4

5. The VUSE portfolio VUSE Cartridges Berry VUSE Cartridges Mint
VUSE Cartridges Crema
VUSE Cartridges Chai
Pack UPC
Carton UPC
Supplier Item # 5

6. VUSE Retail plan BASE REQUIREMENTS
Carry and maintain adequate inventory of VUSE Products as requested by RJRT
Merchandise and display VUSE Products in a location that is highly visible to adult tobacco consumers, as determined by RJRT
Train employees with any and all materials provided by RJRT concerning VUSE products
Rotate VUSE products on a first in first out basis and remove from sale any outdated VUSE products for RJRT inspection and authorization for return to wholesale for credit 6

7. Signage and space requirements
Have a permanent home for VUSE with a consistent, highly visible location.
VUSE Products will occupy highly visible “Featured Space” in the backbar. Location, size and configuration of space will be determined by RJRT.
Place a minimum of one piece of VUSE off-set signage as determined by RJRT. If no competitive off-set signage is present, Retailer is not required to have off-set VUSE signage.

8. Insert Your Customized POG
Plan-o-gram
Insert Your Customized POG
If applicable, use this slide to present your own POG for the Account/Outlet 8

9. Pricing program Let’s talk profitability Price (“MRMRP”)
Retailer’s everyday selling price for VUSE products will be no greater than RJRT’s MRMRP for VUSE Products
Retailer is always free to lower the prices on VUSE Products

10. Customize this slide to include customer’s state and / or local MRMRPs
Vuse mrmrp
Optimize VUSE sales through attractive consumer pricing
Profitability Enhancement Payments (PEPs) can be earned for Solos and Cartridges purchased during the month
Solo $ 9.99
Cartridges $ 5.99
The National MRMRP for VUSE is as follows:
Customize this slide to include customer’s state and / or local MRMRPs

11. Pep rateS / Profitability
Solo
$6.25/CTN*
Cartridges
$2.50/CTN*
*Solo and Cartridges are packed five units per carton
VUSE Proposal
Wholesale
Retail
Product
*Cost to Retail
MRMRP
PEP Rate
Penny Profit (including PEP)
Margin (including PEP)
Markup (including PEP)
SOLO
$8.46
$9.99
$1.25
$2.78
27.8%
32.9%
Cartridges (2)
$4.70
$5.99
$0.50
$1.79
29.9%
38.1%
Payment rates subject to change and may vary by state
* Based on an assumed cost to retail. Cost to retail may vary.

12. Next steps
Next Steps
Use this slide to present your customized recommendation for next steps (e.g. merchandising resets, clerk education sessions, supervisor meetings, etc.) 12