1. BROWSER PUSH NOTIFICATIONS
How to make effective use of Browser Push Notifications

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3. Speakers Dharmesh Sinha Siddhesh Rane
Chief Manager – Marketing, Axis Securities
Growth Hacker, Netcore Solutions
Dharmesh is the Chief Manager – Marketing at Axis Securities and has over 11 years of experience in the field of marketing with BFSI sector.
In his previous stints, Dharmesh was associated with Indiabulls AMC, Principal Financial Group & UTI AMC. He has managed various advertising, branding and digital campaigns in his professional career.
Dharmesh is an MBA – Marketing from Mumbai University and a graduate in science with Mathematics as majors.
Siddhesh leads the Product Marketing & Growth Marketing initiatives at Netcore Solutions.
An ROI-conscious performance marketer with over 8 years of experience in Digital Marketing & Customer Engagement. He has managed businesses for fortune 500 companies with great eye for detail. Siddhesh has catered to projects from E-commerce, BFSI, Retail, Travel, Fashion, Entertainment & Payment Wallets Industries.
His passion lies in giving out of the box solutions & marketing technologies.

4. Contents What are Browser Push Notifications? Why you should use them?
Industry wise early adopters
How Effective is Browser Notifications? (Industry Stats)
Best Practices & Use Cases for Browser Push Notifications
Growth Hacks
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5. What are Browser Push Notifications?
In simple words it is the new way to grab attention of your potential customers
while they are NOT on your website!
Surprise! Price reduced by 25%, for the product you had added in wishlist.
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6. Do they work on mobile phones?
Only Android Phones
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7. Why you should use them? 90% of the users surf as anonymous users.
Browser Push Notifications can be that ultimate cost-effective re-targeting machine which can help get relevant users back on your website to complete the desired action.
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8. Why you should use them? Your subscribes can start receiving
your product, news, blog, price, new launch updates as soon as they optin to Browser Notifications from you.
Timely & triggered updates to your customers can further give them a great experience.
Your website optins can grow by 20X within a span of just 5-6 months.
Ad blockers or pop-up blockers
Do not impact them.
Spam filters do not block them unlike s.
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9. Industry wise early adopters of Browser Push
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10. Browser Push Notifications ?
How effective is
Browser Push Notifications ?
Website Traffic = 1 Million Users
Opt-in Users
Which also means that 55-60%
Of the users are always online and you get to give them an impression at a cost-effective rate.
Delivery Rate
CTR
,400
Users re-engaged
(approx.)
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11. Browser Push Notifications
Best Practices for
Browser Push Notifications

12. Best Practices 1 Thumbnail Image Large Image
Call to action Button (CTA)
Making use relevant and catchy images which can
influence the user to click on the Browser Notifications.
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13. Making use of 2 Call to Action Buttons.
Best Practices
Making use of 2 Call to Action Buttons.
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14. 3
Best Practices
Trying out different timings to understand which time could be the best
To Target your users.
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15. Say No to Broadcast !
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16. Use Cases for Browser Notifications

17. Browser Push Notifications for Ecommerce
Product which was added to wishlist
Reduced in price notification 3
Post Purchase Notification 1
Reward points available notification 2
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18. Browser Push Notifications for Travel
Hi Sid ! Check out the events happening in your Holiday Destination.
Sending out event updates to give a
wow experience 3
Plane timing updated /
Delayed Notification 1
Weather Update 2
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19. Browser Push Notifications for BFSI
Market Updates !
Kunal, Here are some finest recommendations for you
Read Now
Hi Sanjay, your Growth Plus Insurance Policy is due for renewal!
Renew Now
Complete your Credit Card Application and win 2 Movie tickets every month !
Complete Now
Based on browsing history, sending him relevant market updates. 3
Policy Renewal Notification 1
Completing Credit Card Application 2
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20. Axis Securities Case Study
AxisDirect sees 20X Increase in Browser Push Notifications Opt In in a span of 180 days
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21. Browser Push Notifications
Growth Hacks using
Browser Push Notifications

22. Growth Hacks 1. Double Opt-in Process
If the user clicks on “Block”, you can be presumably
blocked forever? Unless and until the user goes into
the settings and unblocks you. This is 1 in a million
chance, so why take it?
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23. Growth Hacks 2. Promoting Mobile App through Browser Push
As Mobile Push Notifications
needs the users to download the App
in order to send them the Push Notifications,
Browser Push Notifications can be sent
without the need to download Mobile Apps.
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24. Growth Hacks 3. Cross Channel Identification
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25. Growth Hacks
4. Including BPN in your Cross Channel Marketing Campaigns.
Broadcasting Marketing Campaigns just based on your gut feeling is pre-historic, a Strategic Marketer would include Browser Push Notifications along with other channels of marketing.
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