1. Dr. Patti Ippoliti October 28, 2016
Leveraging
Cross-Generational Differences to Build Talent and Grow Businesses
Dr. Patti Ippoliti
October 28, 2016

2. Agenda Today’s Multi-Generational Mix Multiple Generations@Work
Leveraging Cross-Generational Differences to Build Businesses

3. Multi-Generational Workforce
Baby Boomers
(born ):
75 million
Generation X
(born ):
50 million
Millennials
(born )
83 million
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4. Generational Differences
At your table, identify 1-2 key characteristics for each Generation:
Baby Boom
Gen X
Millennial
Be prepared to explain why you selected those characteristics.

5. “Who we are is where we were when…”

6. What Motivates Each Generation?
Baby Boomer
Gen X
Millennials

7. PwC NextGen Study
Global generational study conducted by PwC, the University of Southern California and the London Business School. More than 40,000 employee responses from Millennials, Gen X and Baby Boomers.

8. PwC NextGen Study Findings
The NextGen study identified the following factors that drive employee connection and improve retention with an organization:
Balance and workload
Engaging work, development and career opportunities
People and teams - community
Competitive pay and job opportunities
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9. Some Key Considerations for Building and Retaining Talent
Create a more flexible work environment
Fully leverage technology
Build a sense of community
Provide transparency on pay, rewards and career decisions
Actively engage in listening and staying connected with your people
Remember that one size does not fit all
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10. Leveraging Cross- Generational Differences to Build Businesses

11. Baby Boomers: Highest Level of Disposable Income
Datamentors.com

12. Gen X: Strong buying power and brand loyalty
Datamentors.com

13. Millennials: Online, Mobile, Social
Datamentors.com

14. Business-Building Opportunities
At your table, identify :
2-3 business opportunities with each generation
How you would you go about pursuing those opportunities?

15. Business-Building Strategies
Be consumer-centric
Invest in identifying consumer insights to continually innovate and improve, and concentrate “spend” strategically to those that are likely to purchase
Build relationships with consumers
Consumer care, loyalty programs and high levels of interaction are valued
Leverage digital channels
Each generation has strong digital/online presence
Provide authentic product/service information
Consumers spend lots of time researching pre-purchase
Differentiate from competitors
Demonstrate the benefits of products/services relative to competition
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16. The
Power
is in
You!