1. Longbow Presentation
3 October 2013

2. Background Founded in Nottingham in Sept 2012
Started out as a student magazine (Uni2 Know)

4. Year 1 Highlights Set up offices on Derby Road
Logos, marketing materials, brand guidelines
Registered our IP
Published 4 x Uni2 Know Magazines
Released Uni2 Save card
Let around 550 rooms
8000+ live contacts in Notts alone (U2P)
Promo staff

5. Uni2 Rent…
These figures show us that our methods work…students like and trust the brand

6. The App: The App… Windows 8 Platform
Encouraged to develop an app, went away and researched…
Realised a need to bring a sense of community back to students
Markets appear confusing
Uni2 becomes a well respected brand
How App works –
Synced around calendar – providing trustworthy information & services
Events, offers, educational timetable and Uni2 services

7. Top App Program – within the App ecosystem
Apps epitomize how Win8 is differentiated
High-touch engagement from Win BG/ field
Dedicated technical support from Ecosystem team / UX support 20
of ~70
Top
Lights up differentiated features in Win8
High-touch engagement from Win BG/ field / limited UX support
Store Category Leaders
200
of ~2000
Named
Important to understand how we are thinking about this as there are timing, resources, focus implications for each level.
At the top – depth will be corp led, very high touch small number of partners to light up the platform and land key Win 8 themes for Win 8 story arc and events.
Named partners will also be field and corp led, scale is the next level down of partners - breadth
Each of these have different execution cadences and rhythms – I am going to focus on depth and named. Ron coming up next to talk about scale.
Scale in H2
Fill out category / portfolio
Quality reviews at scale
Thousands
of hundreds of thousands
Total

8. The App:

9. The App: iOS version

10. The App: Strategy Test launch in Nottingham Jan’14 via various stunts
Once happy and tested, Birmingham and Leeds to then follow
Uni2 Know launching first, as Trojan Horse
Nationwide growth thereafter (targeted and organic)
Key focus on core activities of Know, Save, Party and Rent
Calendar to become integral part of student life (community)
Constant emphasis on collecting vital marketing data
Drive Income through data/revenue share, rental ads, general ads

11. The App: The Publicity Stunt
Taco Bell announced it had purchased Liberty Bell to rename it the Taco Liberty Bell. Result…huge uproar and press coverage.
Uni2 will announce that it has purchased plots of land and intends to set up student camp sites to combat rising accommodation costs.

12. The App: The Publicity Stunt

13. Monetisation Strategy
13/14 all about critical mass - live data has great commercial value
13/14 Uni2 Party
14/15 Uni2 Rent – Right Move equivalent
14/15 Revenue Share Agreements (Uni2 Talk, Uni2 Work)
14/15 Ad Revenue through partner companies – East Mids, Sky etc
Helping companies to optimise their use of data and to market better to students

14. Forecasts Conservative forecasts for Uni2 Connect (App) 14/15 show; £
Revenue 344,500
Gross Profit 228, 082
Net profit 84, 478
2 Year projections for Uni2 Rent alone show;
13/14 14/15
£ £
Revenue 121, ,592
Gross Profit 109, ,742
Net Profit 39, ,752

15. What more do we need? Funds! 150k needed to; Launch App
Upgrade website
P.R. campaign
Hire of National Sales Manager
Skills/Experience

16. Some of the discussions we’re having
Invasion Travel – Uni2 Invade (student travel)
Microsoft – Uni2 Connect
News International (Milkround) – Uni2 Work
MTV – Uni2 Party
Phones 4 U – Uni2 Talk
Cash Shop – Uni2 Borrow
Moople

17. Where we’re heading… £16 billion annual student spend
No single name synonymous with student living
5 year plan
Uni2 to become THE name associated to all aspects of student life & more