1. Types of Ads

2. Objective - To learn to recognize the different types of political ads and gain and understanding of why candidates may choose to conduct issue-less campaigns.

3. NEGATIVE - One candidate portrays the other in an unfavorable light.
There are 9 types of ads
NEGATIVE - One candidate portrays the other in an unfavorable light.

4. Example of a Negative Ad

5. Testimonial
Bono from U2 tells about his work in Africa while lobbying the U.S. government to send aid to the continent.

6. Bandwagon
Organizations persuade young people to vote by showing celebrities who support their causes.

7. WARM AND FUZZY
Candidates make the viewer feel good about the country or his/her campaign.

8. Example of a Warm and Fuzzy Advertisement

9. Another example of a Warm and Fuzzy Advertisement

10. Name Calling
Campaigns that criticize opponents.

11. Humorous - Candidates elicit a laugh or smile from the viewer.
HUMOROUS AD
Humorous - Candidates elicit a laugh or smile from the viewer.

12. From Washington Post Newspaper

13. Humorous Advertisement

14. SCARY AD
Scary - Candidates evoke images of fear (usually combined with a Negative ad).

15. Scary Advertisement

16. Ask students: What does this ad mean
Ask students: What does this ad mean? Another Example of a Scary Advertisement

17. Plain-Folks Appeal
Looking like an “Average” American, appealing to help people to influence the vote.

18. GLITTERING GENERALITIES
Glittering generalities seek to evoke emotions without making any commitments or putting the speaker in a position where they may be challenged or criticized. If people are taken to a place where they accept vague statements, then suggestion can be used to replace rational argument and clear evidence.

19. “Ladies and Gentlemen, it is with the greatest pleasure that I welcome you to this most auspicious of occasions. We are gathered here on the brink of a challenge to which we must all rise in concert, for not to do so would be to accept despair, which I will never do and I know you will never accept”.

21. Please answer both questions 
Writing Prompt
Do political advertisements impact a political campaign? If so, how?
Do the images you see impact what you think?
Please answer both questions 