1. BID Marketing meeting
16th March 2017

2. BSQ Retailer Awards Mystery Shopping exercise & Awards Ceremony
BID-funded mystery shopping for all stores who want to take part
Visits during March (103 stores)
Results of the mystery visit made available to individual stores
Award Ceremony – Tuesday 25 April
Winners selected from those achieving highest results within different categories

3. Easter activities
Working in partnership with The Galleries and Cabot Circus
Easter Elephant trail 40 elephants, crafts / chocolates for children at John Wesley’s Chapel, Memory Wall in Chapel’s courtyard
Children’s activities in Cabot Circus and The Galleries
Paulina surprising shoppers in Broadmead / The Galleries
Heart Angels on Monday 10th & Tuesday 11th April
Competition to win £250 BSQ vouchers

4. Advertising Campaign with Heart radio from 27th March to 11th April
March – 9 April – promo trails, presenter reads, online competition
week sponsorship
Campaign with The Bristol Post from 3rd to 23rd April:
1 week Facebook campaign featuring online competition (Bristol, North Somerset, Swindon, Weston-super-Mare, Midsomer Norton)
2 Home Page Takeovers on Bristol Post website
1 Home Page Takeover on Bath Chronicle website
1 page advertorial in Weekend magazine
Ads in the Post
B24/7 online newsletter

5. Social Media
Facebook: 7,039 likes (up 46% vs. March 2016) Verified page
Twitter: 6,326 followers (up 40% vs. March 2016) Verified page
Instagram: 940 followers (up 160% vs March 2016)
E-newsletter: 1,798 subscribers (launched June 2016) Easter competitions to increase numbers

6. Facebook competitions
Thank you to all stores who have participated
Valentine’s Day: F.Hinds the Jewellers, Fun Warehouse, Snappy Snaps, Tesco Metro, The Odeon Cinema
Mother’s Day: M&S, Parsons, London Camera Exchange, Rush
Please contact us if you would like to take part!

7. New BSQ website Brief sent to agencies in February 2017
Aim to launch the new website in June 2017

8. Retailer app Employee loyalty app ‘Your Broadmead’ BID-branded
Businesses with offers will be featured
All BID businesses can benefit

9. Bristol Post Business Awards
BID will sponsor Retailer of the Year Award
Great PR opportunity
Entries encouraged from BSQ shops……… - Retailer of the Year - Large Business of the Year - Customer Service - Marketing campaign
Awards ceremony 28th June

10. Workshop topics January BID marketing meeting - priorities for 2017
1. How do you think we should advertise Bristol Shopping Quarter? What sort of marketing projects should the BID team focus on?
3. What is the best way the BID team can help you as a retailer?
4. How can we best communicate with you?
5. Do you have any other ideas you would like us to look at?

11. Your priorities Maximise social media activities
Consumer e-newsletters, including a profile (‘Humans of Broadmead’)
Competitions
Promote mix of retailers, indies and chains
Local press and radio
Metrobus, Park & Ride (LED displays)
Travel media throughout the country, e.g. to promote Christmas
Students (Freshers’ Fairs)
Group visits
Involving community groups (i.e. Summer of Sports in 2016)

12. Update on City Centre BID

13. Finzels Reach – Castle Park bridge

14. Thank you – any questions?
broadmeadbristolbid.co.uk