1. A CALL TO ACTION

2. 45 Million Stories. One Mission.

3. We are all facing addiction in some way.

4. A STAGGERING SITUATION
Every 4 minutes, someone in the U.S. dies from drug or alcohol addiction – the equivalent of a jet crashing every day.
20 million Americans are suffering
23 million more are in recovery
1 in 3 households are personally impacted

5. …ONLY GROWING IN URGENCY
“We must recognize that addiction is not a moral failing. It is a chronic illness that must be treated with skill, urgency and compassion.” – US Surgeon General, Vivek H. Murthy
Upon releasing the November 2016 landmark report: Facing Addiction In America

6. ADDICTION’S TOLL ON THE WORKPLACE
Addiction costs the U.S. $442 billion every year – 70% of which comes directly from lost productivity in the private sector.
Addiction isn’t just impacting families and communities, it is impacting the American economy.

7. A Clear Strategy REBRAND ADDICTION CREATE THE “ONE PLACE”1
CREATE THE “ONE PLACE” 2
LONG TERM SYSTEMS CHANGE 3

8. REBRAND ADDICTION Empathy Health Issue No Shame Hope + Health Action 1
ADVERTISING
PHYSICAL TOUCHPOINTS
PSAs
DIGITAL TOUCHPOINTS
SPOKESPEOPLE & INFLUENCERS
Empathy Health Issue No Shame Hope + Health Action
SOCIAL MEDIA
PUBLIC RELATIONS
TAGGED MEDIA
ENTERTAINMENT COMMUNITY
ADVOCACY

9. CREATE THE “ONE PLACE” 2 Addiction Resource Hub
Parents’ Group Curricula
Advocacy Toolkits
Online Prevention Games
Age Appropriate Conversation Guides
Mobile Recovery Support
Teen Prevention Series (e.g. Natural High)
Online Risk Assessment Tools
State-by-State Parity Monitoring
24/7 Parent’s Helpline

10. A Roadmap for Facing Addiction
LONG TERM SYSTEMS CHANGE 3
A Roadmap for Facing Addiction
Advocacy
Implement Facing Addiction Action Agenda:
Prevention
Identify and develop more effective, evidence-based programs
Early Intervention
Scale and implement addiction certification program for pediatricians
Support screening, brief intervention, and referral to treatment (SBIRT) research
Treatment & Recovery
Close 90% treatment gap
Create “gold standard” for addiction health services
Communicate and advocate on behalf of those in recovery
Research
Fund medical research toward addiction vaccine/cure

11. Our Progress to Date

12. Launched with a history-making event on the National Mall where 45,000 people came together for the “AIDS Quilt Moment” to fight addiction.

13. A 1-hour broadcast special, “The Concert To Face Addiction” aired 320 times on PBS Affiliates reaching 71% of US households .

14. We coordinated 500 meetings in Congress on a single day (Oct 5, 2015), which led to July 2016 passage of the Comprehensive Addiction and Recovery Act (CARA).

15. We catalyzed 400+ diverse organizations reaching more than 28 million people to amplify the national message and action agenda

16. Hosted two groundbreaking educational national “Caucus to Face Addiction” events at the 2016 Republican National Convention and Democratic National Conventions

17. We partnered with the United States Surgeon General to launch - Facing Addiction In America – the first-ever Surgeon General’s Report on Alcohol, Drugs, and Health on November 17, 2016

20. Produced a commercial-free television special, “Listen,” featuring celebrity talent and the US Surgeon General, airing simultaneously across 11 major Viacom networks

21. We’ve secured hundreds of millions of media impressions in less than 18 months.  

22. A BROAD BASE OF SUPPORT

23. Close the 90% treatment gap among those suffering.
TOGETHER WE CAN
Continue to battle negative public attitudes surrounding individuals suffering from addiction through national and local educational efforts.
Develop more effective prevention, early intervention, and recovery support programs.
Close the 90% treatment gap among those suffering.
Fight the discrimination that punishes even those in recovery from addiction.

24. WHERE WE GO FROM HERE
Help us build a national movement to forever change how we face addiction. Together, we can save lives – starting now.