1. Mastering Search Engine Optimization
Course description
1st edition
Lecturer: Farhad Eftekhari
| © Farhad Eftekhari

2.  Content Course description Topics Assignments Practical arrangements
1/9
Course description
Topics
Assignments
Practical arrangements
Assessment
Grading
References
Mastering Search Engine Optimization| Course description
| © Farhad Eftekhari

3.  Course description
2/9
The goal of this course is for the student to be familiar with process of Search Engine Optimization (SEO) and learn to affect the visibility of a website or a web page in search engines results to increase the number of visitors coming from search engines. SEO is one of the most practical concepts of web development. After passing this course, the student will be able to analyze the SEO status of a web application and provide solutions to empower such web application in SEO concepts.
Mastering Search Engine Optimization| Course description
| © Farhad Eftekhari

4.  Topics INTRODUCTION INTERMEDIATE ADVANCED 3/9 History of Internet
Things that matters
robots.txt file
Internet Archive
Page titles
Disallowing Search Engines
Internet before Google
Meta tags
Introduction to Search Engines
Rel="canonical"
URLs structure
Myths & Misconceptions
How do Search Engines work?
Site navigation
Internet Marketing
Using social media
Headings
Search Engine Marketing
Search Engine Tools
What is Search Engine Optimization?
Content
Alexa Rank
Hyperlinks
Google Trends
Importance of SEO skill
Why does my website need SEO?
Images
PageSpeed Insights
Introduction to Google Analytics (EXTRA)
Meaningful error pages
White hat and black hat techniques
Web/Mobile
Working with Google Analytics (EXTRA)
The Impact of Usability and User Experience on SEO
Mastering Search Engine Optimization| Course description
| © Farhad Eftekhari

5.  Assignments - Introduction
4/9
The assignments has been designed for the students to have a better understanding over course’s topics and personally be able to follow the instructors and do the assignments in an innovative and interactive way. A big portion of assessments will be dedicated to the assignment, and the students need to return it to the teacher after the course in order to be assessed.
Mastering Search Engine Optimization| Course description
| © Farhad Eftekhari

6.  Assignments - Parts Exercises Sessions diary Feedback
5/9
Exercises
Problems/Solutions
Videos
Sessions diary
Feedback
Mastering Search Engine Optimization| Course description
| © Farhad Eftekhari

7.  Practical arrangements
6/9
Items
Time
Lectures
5x4 = 20h
Labs
Assignment
25h
Diary 3h
Self-study
35h
Quiz 2h
Project 5h
Total:
110 hours
Mastering Search Engine Optimization| Course description
| © Farhad Eftekhari

8.  Assessment
7/9
the students need to return the assignments to the teacher after the course in order to be assessed.
Quiz will be held in the last session. The student must do it on her/his own, and it is going to contain 40 simple questions regarding the course material.
Project will be held in the last session. Any type of materials are free to use (Just like real life situations, when you are working on a project!)
Mastering Search Engine Optimization| Course description
| © Farhad Eftekhari

9.  Grading Points Grade Description 90-100 5 80-89 4 70-79 3 60-69 2
8/9
Points
Grade
Description
90-100 5
Excellent performance: not only fulfils all standard requirements, whether, demonstrates originality and imagination.
80-89 4
Very good performance: fulfilling all tasks in an appropriate manner.
70-79 3
Good performance: showing strong understanding of basic concepts and good grasp of techniques, but with certain minor problems still requiring further attention.
60-69 2
Satisfactory performance: demonstrating basic grasp of concepts and techniques but less adept at more advanced application of these.
50-59 1
Sufficient performance: showing just enough understanding of the subject to merit a pass grade but requiring greater effort to achieve a more satisfactory result.
0-49 
Fail: 30-49: insufficient to pass but capable of achieving a more satisfactory result if greater effort is made. 0-29: a result indicating a significant lack of effort on the part of the student.
Mastering Search Engine Optimization| Course description
| © Farhad Eftekhari

10.  References Tutorial videos Slides 9/9
Mastering Search Engine Optimization| Course description
| © Farhad Eftekhari

11. I hope you have a wonderful class! 
Thank you for your consideration!
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I hope you have a wonderful class! 
Copyright © 2016 by Farhad Eftekhari
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Helsinki Metropolia UAS Bulevardi Heksinki, Finland
| © Farhad Eftekhari