1. November 15, 2016 2PM, CST Dr. Maurice Fortin Daniel Burgard
Working Within the Academic Community to Deliver Your Library’s Message
November 15, 2016
2PM, CST
Dr. Maurice Fortin
Daniel Burgard

2. This program will be recorded; a link will be sent to everyone who registered

3. Use the chat window to type questions or comments at any time.
Be sure to let us know if you have trouble seeing or hearing any part of the program.
Chat window

4. Buttons in top right corner

5. Media Library
Media Library

6. Raise Your Hand
Raise Your Hand

7. Notifications
Notifications

8. Doable Action Series: Nov/Dec 2016
Nov. 15, 2pm – Working Within the Academic Community to Deliver Your Library’s Message Daniel Burgard and Maurice Fortin
December 7, 12 Noon – State Advocacy For Librarians Jennifer LaBoon and Rebecca Sullivan
Ted

9. November 15, 2016 2PM, CST Dr. Maurice Fortin Daniel Burgard
Working Within the Academic Community to Deliver Your Library’s Message
November 15, 2016
2PM, CST
Dr. Maurice Fortin
Daniel Burgard

10. Outline What is your community? What “work” are you going to do?
What is your message?
Type questions in chat box – will address at end of session

11. Campus Review – Angelo State University
Regional, Comprehensive Master’s Degree (includes one current doctoral program in PT with one-two more to be added)
Fall 2016 enrollment approx. 9,500 (includes almost 2,500 dual credit & 1,500 graduate students)
Library reports to Provost
6 colleges

12. Campus Review – University of North Texas Health Science Center
Graduate Level Academic Health Science Center
Fall 2016 enrollment approximately 2400 students
Library reports to Provost
5 colleges/schools

13. Campus Culture Pettigrew’s description of an organization’s culture:
“Amalgam of Beliefs, ideology, language, Ritual, Myth”

14. Campus Culture continued
Need to know
Power players – who are they?, what appeals to them?
Type of institution – research, teaching, local regional
Influences on campus culture
Scale
Organizational “tightness”
Organizational age

15. Campus Culture: Know your Users
Constituents
Primary
Secondary
Tertiary+
Meet and Exceed their Expectations

16. UNTHSC Constituents
Students, staff, faculty, admin, organizations and public in 5 states served by Regional Medical Library
Fort Worth region healthcare providers, worldwide osteopathic community, general public
Local corporations and law firms

17. Messages
Clear
Concise
Consistent
Tailor to your audience

18. Message Delivery Methods
Meetings – students, deans, curriculum committees
Discussions – all groups
Smart use of student and faculty government organizations
Be an active participant in campus governance and life
Grant work
Friends groups
Chance encounters – elevator pitch

19. Library Building as Message
Library buildings hold great meaning
Space must serve library roles needed at your institution
Library as a “place” – a space with meaning
What do people on your campus think when they hear the word “library”
You better work on those things

20. Measure of Success by Dr. Ed Johnson
“You know you are a success if you are the second priority for every dean on campus.”

21. One More Quote
“If you are not at the table, you are on menu.” Michael Enzi, US Senator, Wyoming
Constant communication and messaging is a must
US Congress image in public domain

22. Pulling Together Your Message
Angelo State University
Library fee
Learning commons remodeling
UNT Health Science Center
Roles of library document
Meet me Monday –

24. Question and Answer Time

25. Final Observations Perception is reality
You are only as good as your message
Messaging doesn’t happen on its own
Get your message out / Get to the “table”
Its not hard, just do it

26. Presenters Dr. Maurice Fortin, PhD Daniel E. Burgard, MSLIS
Executive Director, Porter Henderson Library
Angelo State University
San Angelo, TX
Daniel E. Burgard, MSLIS
Executive Director, Gibson D. Lewis Health Science Library
Director, Regional Medical Library, South Central Region, National Network of Libraries of Medicine
University of North Texas Health Science Center
Fort Worth, TX