1. South Africa – a top developing and globally competitive nation
INAUGURAL SOUTH AFRICAN COMPETETIVENESS FORUM A Brand South Africa Initiative
25 July 2013

2. AGENDA THE CRITICAL ROLE OF BRAND SOUTH AFRICA
THE SA NATIONAL COMPETETIVENESS FORUM
PARTNERSHIP OPPORTUNITIES
2/11

3. SA’S REPUTATION AND INTERNATIONAL IMAGE
Board of Trustees
Exec Mgmt.
Marketing & Comms
International Reputation Management
Ops & Finance
Project Mgmt.
Stakeholder Mgmt.
UK, USA, Brazil
Africa & ME & Asia
Established in August 2002
Reporting to Presidency through Board of Trustees – Ministry for Performance Monitoring & Evaluation
Responsible for building South Africa’s Nation Brand reputation in order to improve the country’s global competiveness
Creating a positive and compelling brand image for SA domestically and in the international investment community
Content Hub
Delivery Arm
3/11

4. BRAND SA MANADATE National Priorities
GDP growth, job creation, poverty alleviation, social cohesion, National Vision for South Africa – Vision 2030
Desired impact
Increased international competitiveness
Improved international reputation
Increased brand equity
Vision
South Africa acknowledged as a Top 20 Nation Brand and a Top 30 Nation in the WEF Global Competitiveness Index by 2020
International mandate
To build South Africa’s Nation Brand reputation in order to improve South Africa’s global competitiveness
Domestic mandate
Build Pride & Patriotism amongst South Africans and contribute to social cohesion and nation brand ambassadorship
4/11

5. AGENDA THE CRITICAL ROLE OF BRAND SOUTH AFRICA
THE SA NATIONAL COMPETITIVENESS FORUM
PARTNERSHIP OPPORTUNITIES
5/11

6. SA’S COMPETITIVENESS AND REPUTATION
Brand South Africa’s research tracks country performance in competitiveness and reputation
The report – South Africa: a top developing and globally competitive nation compares South Africa to the performance of peer developing nations
This research report reflects Brand South Africa’s strategic research into a rapidly changing global environment and serves as background to the concept of the SA Competitiveness Forum
– Research & Analysis Page
6/11

7. INAUGURAL NATIONAL COMPETETIVENESS FORUM
The Inaugural National Competitiveness Forum (SACF) is a strategic platform through which Brand South Africa intends to work with key government, business and civil-society stakeholders to identify competitive strengths, and weaknesses in the SA economy.
The forum will be used to identify competitive strengths in the SA economy to leverage for increased trade and deepened linkages across the African continent.
SA’ top government, business and civil society leaders will assemble to assess the state of the nation’s competitiveness, and explore pressing and emerging priorities.
The forum brings together some of the most experienced and creative minds in the marketplace of goods, services, chief executive officers of leading companies, university presidents, labour leaders, and directors from the national laboratories.
The SACF also will feature renowned thinkers and select government leaders with unique insights on the state of the country’s competitiveness.
Concept
Identify competitive strengths in the SA economy to leverage for increased trade and deepened linkages across the African continent
Preparations for the SA Competitiveness Forum will take key long-term objectives identified in the National Development Plan into consideration. Furthermore, insights regarding South Africa’s performance in the key competitiveness and reputation studies will be utilised in the planning process
7/11

8. GUIDED BY THE NATIONAL DEVELOPMENT PLAN
BREAKAWAY SESSION THEMES
OBJECTIVE
Education, Skills & Labour
Products & Services
Infrastructure
Governance
FDI Competitiveness
OUTCOMES
Identify competitive strengths in the SA economy to leverage for increased trade and deepened linkages across the African continent
Recommendations & implementable action steps to enhance competitiveness
Ministerial Debriefing & Final Analytical Report to Ministry of Performance Monitoring & Evaluation
Decision and future plan for implementation – linked to NDP
Thought leaders
Academia
Government officials
Trade missions representatives
Media representatives
Business Associations
Civil Society
Corporates
AUDIENCE
8/11

9. AGENDA PARTNERSHIP OPPORTUNITIES
THE CRITICAL ROLE OF BRAND SOUTH AFRICA
THE INAUGURAL SA NATIONAL COMPETETIVENESS FORUM
PARTNERSHIP OPPORTUNITIES
9/11

10. How to get involved? Key milestones pre-forum:
30 August 2013 – Brand SA Research Reference Group, focused on programme input into session themes by stakeholders
19 September 2013 – Brand SA & University of Cape Town, Youth Dialogue on the NDP & input into themes of SA Competitiveness Forum
Contact: Dr. Petrus de Kock, Research Manager, Brand SA
10/11

11. THANK YOU
25 July 2013