1. Social Media for Business and Personal Success
Lisa Klueppel
Head of Social Media

2. First things first….protecting YOUR brand
Take control of:
1) what the public will always see
2) your privacy settings
- view as feature
- who can search for/find you
- limit audience of past posts
3) lists that can protect relationships 2

3. Protecting the corporate brand
Level 1: Reviews Facebook, Yelp, Glassdoor, Google Business Pages Level 2: Listening Social listening tools: Hootsuite, Brandwatch, Sprinklr, radian6, Social Mention, rivalIQ, Sysomos, SproutSocial, etc.

4. Choosing the right platforms for the brand
If you build it, they will come is truly a social media field of dreams. Audience demographics. Meaningful use. True connection.

5. Social media demographics

6. Let’s get visual.
Visual content is more than 40x more likely to get shared on social media than other types of content. (Source: HubSpot) 

7. Insta-engagement
Top brands on Instagram are seeing a per-follower engagement rate of 4.21% which is 58 times higher than on Facebook and 120 times higher than on Twitter (Source: Hootsuite)

8. Size matters Pro Tip: Google “Facebook image dimensions”
Pro Tip: It’s hip to be square! Take pictures in landscape for best rendering and cropping options.

9. Pay-to-play There are 50 million active small business Pages
But only 2.5 million of those businesses pay to be ‘active advertisers’
Although 75% of brands will pay to promote posts
(Source: Brandwatch)
5650 views
$250
94616 views

10. Facebook Live
Quick. Cheap. Authentic. Nemours Use cases

11. Measuring success
Native Reporting
Multi-channel Reporting Tools

12. Questions? #thanks