1. Analyzing and Evaluating an Advertisement
Name: Saimah Latif
ID:

2. Outline Background of the Advertisement The advertisement
Persuasion Tactics
Effectiveness
Summary

3. Background of the advertisement
The advertisement is about the Pantene company.
Run time: 1:01
Displayed on the ninth of November in the Philippines
Became viral after Sheryl Sandberg posted it on Facebook
Meant to attract women

4. Advertisement

5. Persuasion tactics
THE USE OF SENARIORS
( MAD WORLD –SONG )

6. effectiveness
Attracted a huge number of viewers.
you can’t tell it is for a hair brand…
a typical TV commercial hair flip in the end , makes it effective.

7. Summary
The commercial for a hair product, was meant to focus specifically on the woman who work.
The use of different scenarios where women are judged differently then men made the advertisement effective
However, the advertisement could be more effective if it focused more on the hair.