1. Colin Woss - Darcie Kuchcinski Olivia Brandow - Ryan Carroll

2. Class questions How many of you would like to travel someday?
How many of you would rent a car as use for transportation?
When renting a car how important to you is the price?
How many of you would like to get paid while being on vacation/traveling?

3. How it works https://www.youtube.com/watch?v=eWIoT4kqpw4
Car rental company
Those at the airport rent their vehicles out to other approved traveling members.
Insured and Pre-Screened
Members receive free benefits
Lowest rental rates guaranteed, free insurance, free extras and no fees.
It’s free to join!
FlightCar is a car rental company
Lets people parking at the airport rent their vehicles out to other approved traveling members.
Every rental is insured up to $1 million, and every renter is pre-screened.
Members get free parking, a car wash, and get paid if their car is rented out.
Approved members renting a FlightCar get the lowest rental rates guaranteed, with free insurance, free extras and no fees.
It’s free to join!

4. Mission Statement
“Flightcar was founded in 2012 with a simple mission: to reduce the number of cars sitting idle at airports by connecting travelers that need cars with those that need to park them. We’re building a vibrant sharing community enabling car owners and renters to save money, earn additional income and enjoy a friendlier, hassle-free travel experience.”

5. Interview Results
3o and younger 31 and older

6. Main Problems
Marketing
Participation

7. Marketing: Why a problem?
Not as well known
Lack of social media presence
FlightCar vs. Enterprise Rent-A-Car
Facebook likes: 19,192 vs. 350,609
Only video on their YouTube channel
Relatively new business (2012 vs. 1957)
Only located in large cities
FlightCar is not as well known as other car rental companies
FlightCar vs. Enterprise Rent-A-Car
Facebook likes 19,192 vs. 350,609
FlightCar uses very little to no marketing. No major marketing campaigns
No commercials, no internet video advertisements, no radio advertisements
Lost in the clutter of marketing
New business relatively compared to larger businesses (2012 vs. 1957)
Only located in large cities (13) (Boston, Denver, Los Angeles, etc…)

8. Participation: Why a Problem?
Amount of business is relatively lower than the amount of business of larger more well-known companies.
Emotional attachment
Sentimental value as well as actual value
Trust issues
Fear
How many of you are willing to let your best friend drive your car?
How many of you are willing to let a complete stranger drive your car?
FlightCar has very low consumer participation
Amount of business is relatively lower than the amount of business of larger more well-known companies.
How many of you are willing to let your best friend drive your car?
How many of you are willing to let a complete stranger drive your car?
People have an emotional attachment to their vehicles
Sentimental value as well as actual value (Price of car)
Most people do not trust having their car driven by total strangers
Fear of car theft, and damage

9. Marketing: solutions Social Media marketing Commercials Internet Ads
Work with travel agencies
High presence in airports.
Kiosks with information located in the airports.
Pamphlets, information, advertise, etc.
FlightCar should focus more on social media marketing and advertising.
Make a unique marketing campaign with a catchy tagline, and have it aired on television during prime hours.
Incorporate the campaign in internet advertisements, as well as radio advertisements. Goal is to try to push through the clutter of marketing.
The marketing campaign should incorporate a travel agency that FlightCar should team up with and do business with. (Example: Expedia)
A major focus should be to have a high presence in airports. (None in the airport as of right now). Have kiosks with information located in the airports. Information pamphlets can be made available to answer the basic questions (Who, What, Where, When, Why)

10. Participation: solutions
Incentives
Customer rewards
Not only will the car be washed and clean, but FlightCar could give it an inspection with an oil change, fluid top-off, tire rotation, etc…
Increase of marketing would increase participation
Add vandalism and theft under their insurance policy
Keep customer loyalty
Send incentives/information in the mail
Loyalty programs
FlightCar can use incentives in order to increase business and consumer participation
FlightCar can create a customer rewards program giving loyal customers some sort of reward for using the service.
Not only will the car be washed and clean, but FlightCar could give it an inspection with an oil change, fluid top-off, tire rotation, etc…
The more FlightCar increases its marketing, the more business it will obtain.
FlightCar could add vandalism and theft under their insurance policy
FlightCar could access their customers in their reward program and make a mail list and send information pamphlets out listing positives about the service. This will keep customer loyalty.

11. Theories Time Poverty Time is money, money is time Self-Perception
Self-Concept Theory
Emotional Appeal
Conformity
Time Poverty
When traveling, people want a smooth quick process and FlightCar tries to make traveling efficient. Time is money
Self-Perception
Once FlightCar can convince consumers of this new way to do car rentals, everyone will see the benefits and they will ultimately use the service.
Self-Concept Theory
With using FlightCar one can drive a car that their inner self would want to drive. For example if a person drives a non-luxury car, they can choose to rent and drive a luxury vehicle with FlightCar.
Emotional Appeal
People have a serious attachment to their car. If a person goes on vacation, if they will not leave their pet behind and unattended, they will not leave their vehicle behind and unattended.
Conformity
If more and more people use FlightCar and love it then other people will take notice and use the service too.