1. “Where your Plants are in our Hands”
Plant Sitters
“Where your Plants are in our Hands”
Anthony Sawyer
16 years old
Junior, Sullivan High School

2. Problem Dying plants and flowers from being left untended
Plants and flowers left abandoned at home for long periods of time
80% of people surveyed report that they forget to water their plants, and they end up dying

3. Solution/Benefits
We take care of plants for their owners while they away for business or vacations.
Our customer’s plants wont die when they are away.
Our customers would also benefit because they have their plants taken care within the privacy of their own home.

4. Mission & Social Impact
Origin: The founder was inspired to start this business when his grandparent’s plants almost died once when they went on vacation, and he was able to revive them.
Mission Statement: Plant Sitters, a plant care service, provides good care to customer’s plants when they are not home. Plant Sitters arranges the schedule the plants need to be watered and fed based on the customer’s convenience.
Social Impact: Plant Sitters makes a social impact because keeping plants alive contributes to decreased carbon dioxide levels in the air.

5. Description of Service
Plant Sitters takes care of plants when owners are away
We also rehabilitate plants when they are dying
Customers can call to request our services when encountering our advertisement
Customers can specify their care requests
Customers will receive our services & not worry about the payment until after they assure themselves their plants are well taken.

6. Business Model Definition of One Unit
1 week of plant care per household.
Description of Expenses
Variable Material Expenses
Total: $0.50
Miracle Grow
$0.50
Fixed Expenses
Total: $150.00
Insurance
$50.00
Advertising
$25.00
Cell Phone
$75.00
Economics of One Unit
Selling Price
$50.00
Cost of materials
$0.50
Cost of labor
$17.50
Transportation
$10.00
Total COSS
$28.00
Contribution Margin
$22.00
Monthly Break Even Units
$150.00 =
6.82
≈ 7
units
$22.00

7. Description of Target Consumer
Market Analysis
[Market Analysis]
Market Statistics
Industry Name:
Residential Cleaning Service
Annual Industry Sales:
$ 46 billion
Description of Target Consumer
Demographics
Geographics
Ages 20-75,
male & female,
+$50k household income
Benteen Park Area of Atlanta 30315
Psychographics
Buying Patterns
Travels a great deal, Appreciates nature and loves their plants
Willing to spend money on plants, Afford to travel; Doesn’t like going out much to hardware stores to buy plants.
Total population of targeted geographic area
Population of target market
40,288
Market size
(based on
survey)
Target Market Size
5,873
1,113

8. Marketing & Sales Posters in local hardware/gardening supply stores
Weekly ad in local newspaper gardening section
Referral discounts offered
Passing out of flyers in local park
Advertise in social media such as Twitter, Google+ & Facebook

9. Your Competitive Advantages
Competition
[Competition]
Plant Sitters
Sprout Home
Gethsemane Garden Center
Location
Home
Store
Business Model
Focus on Plant Care
Also sells home decor
Sells a lot of supplies
Trustworthiness
Build relationship
Unknown salesperson
Your Competitive Advantages
1. Provides the care in the convenience of customer’s home.
2. Focuses only on plant care and not the sales of multiple items.
3. Can be trusted because we build relationships with customers.

10. Qualifications Basic plant care knowledge Insured company
NFTE experience
Sullivan Finance Academy experience
PLANT SITTERS LOVE GARDENING & PLANTS!

11. Sales Projections Total Units Net Profit 118 $676.60 Gross Revenue
$5,900
Net Profit
$676.60
Sales Projections

12. ROI: Return on Investment
Start-up Funds
Item
Why Needed
Cost
Uniform
marketing/professionalism
$35.00
Crate
transportation of tools
$10.00
Small shovel
plant renovation
$5.00
Plant scissors
$12.00
Fertilizer
feeding
$15.00
Water spout
watering
Total Startup Expenditures
$82.00
Emergency Fund
$41.00
Reserve for Fixed Expenses
$450.00
Total Startup Investment
$573.00
ROI: Return on Investment
$676.60 =
118% ≈
$1.18
$573.00
ROS: Return on Sales
$676.60 =
11.5% ≈
$0.11
$5,900.00

13. Future Plans Plans for Growth: Plans for Philanthropy:
We want establish a profitable customer base.
Expand our business across Atlanta, and then nationally.
Plans for Philanthropy:
Plant Sitters will donate to efforts that help plant trees and create green places in urban areas

14. “Where your Plants are in our Hands”
Plant Sitters
“Where your Plants are in our Hands”