1. COMMUNICATION
DR MAMTA MALHOTRA
PGGCG-42
FOR BCOM 3

2. MEANING
The imparting, conveying or exchange of ideas, knowledge and information between two or more persons.
An effort to establish a “commonness” with someone.
Getting a receiver and the sender “turned” together for a particular message.

3. CHARACTERISED BY- Involvement of at least two persons.
Message is must.
May be oral, written or gestural.
Is a two way process.
Primary purpose is to motivate response.
May be formal or informal.
Flows up and down and also side to side.

4. ELEMENTS Communicator Communicatee Message Communication channel
Response or feedback

5. PROCESS

6. WHY IMPORTANT Basis of decision-making and planning.
Smooth and efficient working of and organisation.
Facilitates co-ordination.
Increase managerial efficiency.
Promotes co-operation and industrial peace.
Helps in establishing effective leadership.

7. Contd…. Motivation and morale. Increase managerial capacity.
Effective control.
Job satisfaction.
Democratic management.
Increase productivity & reduces cost.
Public relations.

8. METHODS On the basis of organisational structure-Formal or informal.
On the basis of flow or direction- Downward, upward, horizontal or lateral or sideward, diagonal, interactive.
On the basis of methods or media used-Written, oral, gestural or non-verbal communication.

9. PRINCIPLES Clarity and completeness Consistency Time Attention
Informality
Politeness
Co-ordination

10. Contd… Continuity Environmental factors Follow-up
Correlation between action and communication.

11. BARRIERS Physical barriers Personal barriers Semantic or language
Status
Organisational structure
Inadequate attention
Premature evaluation

12. Contd… Emotional attitude Resistance to change
Barriers due to lack of mutual trust.

13. OVERCOMING BARRIERS Clarity and completeness Proper language
Sound organisation structure
Orientation of employees
Empathic listening and avoid premature evaluation
Motivation and mutual confidence

14. Contd… Consistent behaviour Use of grapevine Feedback
Gestures and tone.

15. CONCLUDING
GOOD COMMUNICATION MEANS
GOOD BUSINESS