1. Sports and Entertainment Marketing 1
Objective 4.08

2. Which of the following is a consideration when implementing a ticket sales campaign:
A. Name recognition
B. Seating arrangement
C. Immediate accessibility
D. Organized hospitality

3. C. Immediate accessibility

4. When you ask, "How will my customers receive this sales promotion
When you ask, "How will my customers receive this sales promotion?" which step in the process of generating "out-of-the-box" sales promotion ideas are you completing?
A. Determine how to get the news out.
B. Determine creativity.
C. Determine incentive.
D. Determine delivery.

5. D. Determine delivery.

6. When you ask, "What does this sales promotion offer to customers
When you ask, "What does this sales promotion offer to customers?" which step in the process of generating "out-of-the-box" sales promotion ideas are you completing? A. Determine how to get the news out. B. Determine creativity. C. Determine delivery. D. Determine incentive.

7. D. Determine incentive.

8. Brian needs to generate some "out-of-the-box" sales promotion ideas for an upcoming tennis tournament. He's not sure how to start, but he does know that the tournament's marketers want to reach the 18-to-35-year-old crowd. How is Brian prepared for inspiration? A. He knows his target market. B. He knows his competition. C. He's putting a new twist on an old idea. D. He's brainstorming.

9. A. He knows his target market

10. What is the first thing you should understand when setting out to develop "out-of-the-box" sales promotion ideas for your game/event? A. You need a certain amount of experience to do so. B. There is no way to be prepared for inspiration. C. You need a certain amount of education to do so. D. There is no particular source or technique.

11. D. There is no particular source or technique.

12. Sales promotion is a major part of sport/event marketing because A
Sales promotion is a major part of sport/event marketing because A. the most important task in sport/event marketing is ticket sales. B. there aren't very many sport/event customers. C. the industry is so highly competitive. D. the industry can get very boring.

13. C. the industry is so highly competitive.

14. Which of the following is one of the main features of a sport product: A. Franchises B. Athletes C. Tickets D. Extensions

15. B. Athletes

16. One of the features of sports events such as football games is that they are A. impulsive. B. consistent. C. unpredictable. D. tangible.

17. C. unpredictable.