1. Company profile 2016 Magyarországi forgalmazó:
BelTrend Kft., 2040 Budaörs, Kinizsi u. 26., 11. épület
Tel.: – Web: –

2. Our MISSION
OUR LUXURY AND LIFESTYLE BRANDS PROVIDE ENRICHING EXPERIENCES FOR OUR CUSTOMERS AND THEIR GUESTS
Our core is our hotel cosmetics expertise. We are the experts and visionaries of hotel cosmetics.
Our portfolio of products and services addresses the real needs and individual desires of our customer.
Our company’s entire value chain is focused on being a single-source provider for hoteliers.
Our customers feel at ease with us and know that they are in good hands. 2

3. Our unique proposition
Outstanding service and industry knowledge based on >35 years experience
Strong portfolio of
Luxury & Lifestyle Brands …
Strong ecological footprint
Customized solutions for every hotel category
ADA GROUP
Hotel cosmetics expert
Leading
dispenser
expert
Worldwide leader with outstanding service and presence
European quality supplier with own production in Czech & Germany

4. From founders to market leader with a strong
positioning today

5. From founders to market leader with a strong
positioning today

6. Ardian and the management team – a strong partnership
Founded in 1996
Offices in Paris, Frankfurt, Jersey, London, Milan, NY, Beijing, Singapore & Zurich
330 employees & 302 investors
Fonds volume administered: >50 billion USD; 130 companies in the direct portfolio
Formerly part of the AXA group, Ardian gained independence in 2013
52% of the shares are owned directly by the management, AXA is minority shareholder
Expectations of this business relationship:
Strengthening ADA‘s position in the European and Asian markets
International growth
Add-on acquisition

7. 3 market leaders join forces in 2015

8. A world-wide leading portfolio of luxury & lifestyle brands
Luxury Brands
Lifestyle Brands
Green
Wellness
Care

9. Luxury portfolio

10. Lifestyle portfolio

11. Boasting over 35 years of dispensing expertise with more than 1
Boasting over 35 years of dispensing expertise with more than 1.6 million holders installed
Advantages
Worldwide appreciated systems
Easy handling + Simple installation + attractive design
More than 1.6 million holders installed in the market today

12. Customized projects

13. A worldwide leader with over 50 sales representatives
13 sales & distribution subsidiaries

14. Strong European coverage

15. To serve over 20,000 prestigious customers in more than 50 countries

16. With extensive manufacturing & logistic capabilities

17. Highlighting 2 European quality state of the art owned technology parks
European quality manufacturer, with two own production sites in Germany and Czech Republic
Own blow-moulding of bottles
High automation level with high speed dispenser, bottle and tube filling lines
Production according to GMP (Good Manufacturing Practices)
In-house R&D
ISO 9001
ISO 14001
ECOCERT and Flocert certified

18. ..boasting a revenue of close to €100 mio in 2015
2015 joint revenue breakdown by region
Total: € 99.5 Mio.

19. As we prepare for the future - OUR VISION
WE SET WORLD-WIDE STANDARDS FOR SUPERIOR HOTEL COSMETICS
We are expanding our leading market position among 3 to 5 star hotels in Europe as well as the Middle East.
We have established ourselves as a relevant player for the 4 to 5 star hotels in North America and based on our established key accounting we are gaining market share there as well as in Asia.
Our goal is to become the first choice for branded hotel cosmetics worldwide.

20. Company profile 2016