2. Objectives
1. A thorough understanding of the term corporate social responsibility.
2. An ability argue both for and against the assumption of social responsibilities by business.
3. Useful strategies for increasing the social responsiveness of an organization.
4. Insights into the planning, organizing, influencing, and controlling of social responsibility activities.
5. A practical plan for how society can help business meet its social obligations.

3. Fundamentals of Social Responsibility (S.R.)
The Davis Model of Corporate S.R.
Proposition
1: S.R. arises from social power
2: Business shall operate as a two-way open system
3: Calculate and consider social costs and benefits
4: Pass social costs on to the consumer
5: Businesses should be involved in certain social problems

4. Fundamentals of Social Responsibility (S.R.)

5. Fundamentals of Social Responsibility (S.R.)

6. Social Responsiveness

7. Social Responsiveness

8. Social Responsibility Activities and Management Functions
Planning Social Responsibility (S.R.) Activities
The Overall Planning Process
Converting Organizational Policies on S.R. into Action
Phase 1 consists of recognition by top managers of social obligation
Phase 2 involves staff personnel as well as top management
Phase 3 involves division management in addition to above personnel

9. Social Responsibility Activities and Management Functions

10. Social Responsibility Activities and Management Functions

11. Social Responsibility Activities and Management Functions

12. Social Responsibility Activities and Management Functions

13. Social Responsibility Activities and Management Functions
Organizing Social Responsibility (S.R.) Activities
Influencing Individuals Performing S.R. Activities
Controlling S.R. Activities
Areas of Measurement
1. The economic function area
2. The quality-of-life area
3. The social investment area
4. The problem-solving area
The Social Audit: A Progress Report

14. Social Responsibility Activities and Management Functions

15. How Society Can Help Business Meet Social Obligations
1. Set rules that are clear and consistent
2. Keep the rules technically feasible
3. Make sure the rules are economically feasible
4. Make the rules prospective, not retroactive
5. Make the rules goal-setting, not procedure-prescribing

16. Business Ethics A Definition of Ethics
Why Ethics Is a Vital Part of Management Practices
Productivity
Stakeholder relations
Government regulation
A Code of Ethics

17. Business Ethics

18. Business Ethics Creating an Ethical Workplace 1. The golden rule
2. The utilitarian principle
3. Kant’s categorical imperative
4. The professional ethic
5. The TV test
6. The legal test
7. The four-way test

19. Business Ethics