1. ASMI Retail Program April-Early June In-store Sockeye Demo Program

2. Sockeye Demo Program Requirements as per ASMI:
Must be product of Alaska and called out as such.
Can be used to promote; frozen portions, fillets (refreshed) and H&G if appropriate
ASMI BOD would like it to be identified as coming from a Responsibly Managed Fishery
Use of the ASMI logo
Promotional tactics will be In store Demos of Alaska Sockeye Salmon
Proof of performance required: Pictures of Demos, samples of ads, distribution numbers and as well lbs. purchased and pounds sold.

3. Sockeye Demo Program Participating Retail Chains
Earth Fare
Giant Eagle
Haggen
Harris Teeter
Hy-Vee
Kroger
Lunds/Byerly’s
Publix
Schnuck’s
Whole Foods
Representing 4454 stores
4717 Total Demos
Avg. Cost Per Demo: $58.68
Total Commitment as of 4/30/2015: $276,775
*Waiting for additional retail/division commitments

4. Sockeye Demo Program
Thank You!