1. Communications Overview COLLEGE OF EDUCATION Melanie Kieve
Public Information Director
Office of Communications and Public Relations
Division of Collaborative Academic Services
College of Education
College of Behavioral, Social and Health Sciences

2. ABOUT OUR OFFICE WHO WE ARE
Office of Communications and Public Relations
Part of the Division of Collaborative Academic Services, serving the College of Education and College of Behavioral, Social and Health Sciences
Staff
Melanie Kieve, Public Information Director
Michael Staton, Public Information Coordinator (areas of focus: news releases, social media)
Tim Whims, Public Information Coordinator (areas of focus: website management, multimedia projects)
Mission
Showcase excellence
Inspire stakeholders
Editorial Guidelines on Bullets:
1. Vertical lists are best introduced by a grammatically complete sentence followed by a colon. No periods
are required at the end of entries unless at least one entry is a complete sentence, in which case a period
is necessary at the end of each entry.
Example: A university can be judged by three measures:
· The quality of its students
· The quality of it faculty
· The quality of its infrastructure
2. If a list completes the sentence that introduces it, items begin with lowercase letters, commas or semicolons
(if individual items contain commas) are used to separate each item, and the last item ends with a period.
Note that the introductory clause does not end with a colon.
Example: A university can be judged by
· the quality of its students,
· the quality of its faculty,
· the quality of its infrastructure.
3. Avoid mixing sentence and nonsentence items in a bulleted list. 2

3. ABOUT OUR OFFICE WHAT WE DO HOW WE DO IT News and feature writing
Publications and collateral materials
E-communication
Advertising
Social media
Photos and video development
Alumni and development communication support
Website development and editing
Editorial Guidelines on Bullets:
1. Vertical lists are best introduced by a grammatically complete sentence followed by a colon. No periods
are required at the end of entries unless at least one entry is a complete sentence, in which case a period
is necessary at the end of each entry.
Example: A university can be judged by three measures:
· The quality of its students
· The quality of it faculty
· The quality of its infrastructure
2. If a list completes the sentence that introduces it, items begin with lowercase letters, commas or semicolons
(if individual items contain commas) are used to separate each item, and the last item ends with a period.
Note that the introductory clause does not end with a colon.
Example: A university can be judged by
· the quality of its students,
· the quality of its faculty,
· the quality of its infrastructure.
3. Avoid mixing sentence and nonsentence items in a bulleted list.
HOW WE DO IT
Develop and execute projects
Partner with university communicators
Offer advice and counsel 3

4. COMMUNICATION TOOLS SOCIAL MEDIA
College of Education Social Media Channels
twitter.com/ClemsonCofEd
facebook.com/ClemsonCofEd
instagram.com/ClemsonCofEd
How You Can Help
Friend and follow us.
Share our social media content with your networks.
Follow Dean Petersen on Twitter: twitter.com/1DeanPetersen.
Editorial Guidelines on Bullets:
1. Vertical lists are best introduced by a grammatically complete sentence followed by a colon. No periods
are required at the end of entries unless at least one entry is a complete sentence, in which case a period
is necessary at the end of each entry.
Example: A university can be judged by three measures:
· The quality of its students
· The quality of it faculty
· The quality of its infrastructure
2. If a list completes the sentence that introduces it, items begin with lowercase letters, commas or semicolons
(if individual items contain commas) are used to separate each item, and the last item ends with a period.
Note that the introductory clause does not end with a colon.
Example: A university can be judged by
· the quality of its students,
· the quality of its faculty,
· the quality of its infrastructure.
3. Avoid mixing sentence and nonsentence items in a bulleted list. 4

5. COMMUNICATION TOOLS NEWS STORIES
Focus: news that supports ClemsonForward:
Research
Engagement
Academic Core
Find our stories: newsstand.clemson.edu/category/colleges/education-colleges/ or
Goal: share news that demonstrates impact, showcases our mission, engages important constituencies, illustrates Clemson’s land-grant mission, and shows our global reach
Editorial Guidelines on Bullets:
1. Vertical lists are best introduced by a grammatically complete sentence followed by a colon. No periods
are required at the end of entries unless at least one entry is a complete sentence, in which case a period
is necessary at the end of each entry.
Example: A university can be judged by three measures:
· The quality of its students
· The quality of it faculty
· The quality of its infrastructure
2. If a list completes the sentence that introduces it, items begin with lowercase letters, commas or semicolons
(if individual items contain commas) are used to separate each item, and the last item ends with a period.
Note that the introductory clause does not end with a colon.
Example: A university can be judged by
· the quality of its students,
· the quality of its faculty,
· the quality of its infrastructure.
3. Avoid mixing sentence and nonsentence items in a bulleted list. 5

6. COMMUNICATION TOOLS WEBSITE
Our office partners with College of Education staff member Leslie Winkler to manage the College of Education website.
The site went through total revamping earlier this year in advance of the Clemson academic reorganization.
Editorial Guidelines on Bullets:
1. Vertical lists are best introduced by a grammatically complete sentence followed by a colon. No periods
are required at the end of entries unless at least one entry is a complete sentence, in which case a period
is necessary at the end of each entry.
Example: A university can be judged by three measures:
· The quality of its students
· The quality of it faculty
· The quality of its infrastructure
2. If a list completes the sentence that introduces it, items begin with lowercase letters, commas or semicolons
(if individual items contain commas) are used to separate each item, and the last item ends with a period.
Note that the introductory clause does not end with a colon.
Example: A university can be judged by
· the quality of its students,
· the quality of its faculty,
· the quality of its infrastructure.
3. Avoid mixing sentence and nonsentence items in a bulleted list. 6

7. MARKETING/ADVERTISING
COMMUNICATION TOOLS
MARKETING/ADVERTISING
Partnering with Converge Consulting to engage pilot enrollment marketing project with four graduate programs
Seeking advertising opportunities with statewide organizations such as the S.C. Education Association
Working with Academic Advising Center on creation of collateral materials and giveaways to be distributed at Clemson admissions events
Editorial Guidelines on Bullets:
1. Vertical lists are best introduced by a grammatically complete sentence followed by a colon. No periods
are required at the end of entries unless at least one entry is a complete sentence, in which case a period
is necessary at the end of each entry.
Example: A university can be judged by three measures:
· The quality of its students
· The quality of it faculty
· The quality of its infrastructure
2. If a list completes the sentence that introduces it, items begin with lowercase letters, commas or semicolons
(if individual items contain commas) are used to separate each item, and the last item ends with a period.
Note that the introductory clause does not end with a colon.
Example: A university can be judged by
· the quality of its students,
· the quality of its faculty,
· the quality of its infrastructure.
3. Avoid mixing sentence and nonsentence items in a bulleted list. 7

8. COMMUNICATION TOOLS E-NEWSLETTERS Sent out six times per year
Features top stories, as well as information about upcoming events
Engaging intentional effort to share with statewide educational stakeholders and U.S. News ranking influencers
Plans include incorporation of alumni and donor features
Editorial Guidelines on Bullets:
1. Vertical lists are best introduced by a grammatically complete sentence followed by a colon. No periods
are required at the end of entries unless at least one entry is a complete sentence, in which case a period
is necessary at the end of each entry.
Example: A university can be judged by three measures:
· The quality of its students
· The quality of it faculty
· The quality of its infrastructure
2. If a list completes the sentence that introduces it, items begin with lowercase letters, commas or semicolons
(if individual items contain commas) are used to separate each item, and the last item ends with a period.
Note that the introductory clause does not end with a colon.
Example: A university can be judged by
· the quality of its students,
· the quality of its faculty,
· the quality of its infrastructure.
3. Avoid mixing sentence and nonsentence items in a bulleted list. 8

9. SHARE INFORMATION THAT
OUR GOAL
SHARE INFORMATION THAT
Showcases our excellence
Inspires people to join/support our work (students, alumni, donors, granting agencies, university and state decision-makers, educational stakeholders, etc.)
CONTACT ME
Melanie Kieve –
Editorial Guidelines on Bullets:
1. Vertical lists are best introduced by a grammatically complete sentence followed by a colon. No periods
are required at the end of entries unless at least one entry is a complete sentence, in which case a period
is necessary at the end of each entry.
Example: A university can be judged by three measures:
· The quality of its students
· The quality of it faculty
· The quality of its infrastructure
2. If a list completes the sentence that introduces it, items begin with lowercase letters, commas or semicolons
(if individual items contain commas) are used to separate each item, and the last item ends with a period.
Note that the introductory clause does not end with a colon.
Example: A university can be judged by
· the quality of its students,
· the quality of its faculty,
· the quality of its infrastructure.
3. Avoid mixing sentence and nonsentence items in a bulleted list. 9