1. Elite Student-Athlete Education
Brent Blaylock, University of Kansas
Patrick Stubblefield, University of Oklahoma

2. agenda Education & Monitoring Prior to Campus Arrival
Education & Monitoring After Campus Arrival
Review of Handouts
Summary

3. Education & Monitoring Prior to Arrival - KU
Educate Coaches & Student-Athletes on Publicity, Social Media & Impermissible Benefits
Partner with Coaches on Questions About Potentially Inflammatory Social Media Posts
Compliance Does Not Monitor PSA Social Media Accounts
Identify Elite Signees in Conjunction with NLI Request
Basketball: All Signees
Football: Top-100 Prospects (As Defined by a Major Recruiting Source)
All Other Sports: Case-By-Case Basis and on a Coach’s Recommendation
Schedule an In-Home Visit with Elite Signees and Their Parent/Guardian

4. Education & Monitoring Prior to Arrival - KU
In-Home Visit Elements:
Educational Presentation & Handout Points of Emphasis:
Impermissible Extra Benefits (Financial Support & Gifts Focus)
Agents/Runners/Financial Advisor Agreements
Permanent Total Disability Insurance & Education
Complimentary Admissions
Documents Signed:
Parent Agreement
Meeting Sign-In Sheet

5. Education & Monitoring Prior to Arrival - OU
Focus on Monitoring:
Follow on Social Media All Prospects That Are Provided an Official Visit, verbally commit to attend OU, or sign an NLI with OU
Compliance Coordinator Regularly Monitors Social Media Activity
Concerns are reported either to the appropriate Compliance Director or to Legal Counsel
Follow All Institutional Coach/Staff Member Social Media Accounts
Consistently Monitored Websites:
Recruiting Sites
Fan Sites & Blogs
Perform criminal background checks on all prospects prior to issuing an NLI or FAA

6. Education & Monitoring Prior to Arrival - OU
Prospect Actionable Activity & Data Management
All Issues, Questionable Posts and Areas for Investigation are Saved
Most Items Can Wait Until the PSA Arrives on Campus
Anything That Requires Immediate Attention Handled on a Case-By-Case Basis
In-Person Meeting
Telephone Call
Inquiry & Discussion with the PSA’s Coach

7. On-Campus Education & Monitoring - KU
Determine Elite Student-Athletes by Soliciting a List From Coaching Staffs
Criteria Include:
Legitimate Draft Prospect
Exceptional Athlete, Olympian, etc.
All Men’s Basketball Student-Athletes
Case-By-Case Basis (e.g. Receiving Communication from an Agent)

8. On-Campus Education & Monitoring - KU
Conduct Monthly In-Season Meetings
Topics Are Determined by Time of Year, Hot Topics & Points of Emphasis
Meet with Student-Athletes from Each Team Separately
Prioritize Topics Typical for Elite Student-Athletes
Meet with Elite Student-Athletes Annually
Points of Emphasis
Agents/Advisors
Extra Benefits
Complimentary Admissions
Gambling

9. On-Campus Education & Monitoring - KU
Topics of Emphasis for Elite Student-Athletes:
Extra Benefits
Agents
Use of Likeness
Publicity
Outside Competition
Complimentary Admissions
Employment (Including Fee-For-Lesson)
Gambling
Autographs
Social Media

10. On-Campus Education & Monitoring - KU
Additional Measures:
Distribute Monthly to Parents
Reinforce Seasonal Topics
Additional Fee-For-Lesson Educational Sessions
Monitor Vehicle Registrations
Must Be Updated to Receive Complimentary Admissions
Compliance Vets Complimentary Admissions Guests
Attend Home/Away Every Football & Basketball Contest
NCAA Insurance Education & Facilitate PTD Processing
Professional Draft & Agent Process Education

11. On-Campus Education & Monitoring - OU
Incoming Student-Athletes That Were Top-100 Prospects:
Conduct Interviews Upon Arrival on Campus
Discuss and/or Discover Issues From Prior to Arrival
Initial Education Session
Reach Out to NCAA Enforcement To Identify Any Potential Rumors or Issues
Determine Any Incoming Student-Athletes For Inclusion in Elite Athlete Education
Generate Agent Activity Prior to Arrival
Exceptional Athlete with Anticipated Significant Outside Attention

12. On-Campus Education & Monitoring - OU
Returning Student-Athletes:
Factors to Determine Elite Student-Athlete Status:
Likelihood of Getting Drafted
All-American During Previous Season
Trained at the National Level or Likely Olympian
Significant Media Attention
Other Factors as Determined on a Case-By-Case Basis

13. On-Campus Education & Monitoring - OU
Returning Student-Athletes:
Schedule Individual Education Sessions with the Director of Compliance
Sessions are scheduled at the Beginning of Each Academic Term
Topics Include:
Agents
Complimentary Admissions
Extra Benefits
Outside Contact by Non-Family Members
Sports Wagering
Promotional Appearances
Autographs
Social Media
Disability Insurance
Vehicles

14. On-Campus Education & Monitoring - OU
Returning Student-Athletes:
Schedule Additional Individual Education and Meetings for Special Circumstances
Additional Monitoring Initiatives:
Call Guests on Each Sport’s Complimentary Ticket List pursuant to policy
Interview Guests and Provide Education on Extra Benefits
Meet with Student-Athletes to Educate Them on Agents, Financial Advisors, and Professional Draft Processes
Meet with Parents of Draft Eligible Football athletes during the Spring Game weekend
Work with Coaching Staffs to Determine Student-Athletes That May Qualify For Insurance and Submit The List to the NCAA for Verification

15. On-Campus Education & Monitoring - OU
Returning Student-Athletes:
Vehicle Monitoring Processes:
Student-Athletes Register Vehicles with Compliance
Cross-Reference Records with Parking Services
Spot-Check Parking Lots
Educate Student-Athletes and Coaching Staffs to Update Compliance on Any New Purchases
Including car accessories (i.e., rims, stereos, speakers, etc.)

16. Elite Student-Athlete Education & Monitoring
Handout Discussion
Summary
Policies at Other Institutions
Questions