1. The new trends of the practical books and readers in Korea
Yunmi Bae, Hanbit Media

2. The editor who you are with
Edited books in the areas of IT/Computers, Business, Self-Help, and English Education
Has worked at Hanbit Media for 6 years
Published lots of practical books
MS Office program guides
Adobe graphic manual books
Social media books, etc.

3. Hanbit Media I’m working at
Hanbit Media Publishing Group
Deals with a variety of genres
Has launched various brands
Hanbit Media
Hanbit Life
Hanbit Biz
Hanbit Academy

4. Genres Hanbit Media publishes in
IT/Computers
Parenting
Business
Hobbies & Home
Self-Help
Travel
Children’s Education

5. The main readers of the our books
IT/Computers for office workers and designers to be skillful
Parenting for people in 30’s who let their kids do what they want
Hobbies & Home for people who enjoy their hobbies alone and spend some time on making things at home

6. Why readers are interested in
Being skillful office workers and designers
DIY lifestyle
Spending time alone at home

7. The trends of Korea 2016
According to the survey “The tends of Korea in 2016” of Macromill Embrain, the research company, in Nov. 2015
Surveyed 2000 men and women
Quoted the articles from the press of Hankyung and Kyunghyang

8. The trends of Korea 2016 Felt socially insecure Invested on themselves
Stayed home more often and longer
Considered houses as a special place
Doing hobbies alone like playing instruments, drawing & coloring, and assembling blocks
Cooking
Decorating the house

9. The books readers want to read
Suggested a new lifestyle
Lead readers friendly and kindly to do something by themselves
Considered as entertainment tools

10. The books readers want to read
The topics of the some books would be decided by the new trends and readers.
Readers would change like the trends.

11. The books readers want to read
According to the statistical data of Kyobo Bookstore in Nov. 2015
10 years ago, women in 20’s had the biggest buying power in Korean book market.
Now women in 40’s have the biggest buying power.
People in 20’s don’t spend much money on buying books compared to people in 30’s.

12. What we need to publish Considered the new trends and readers
Wondered about more things
Who leads the trends?
Does age really matter when we target the readers of our books?
Who would be willing to buy the practical books?
What for?

13. What we need to publish And then…
Please share the ideas of the new practical books and the book trends of your countries.