1. Leveraging Social Media
AVANT BATTLEBRIEFING
Leveraging Social Media
Host: Drew Lydecker
President AVANT
Follow AVANT at:
GoAVANT.net/LinkedIn
GoAVANT.net/Facebook
GoAVANT.net/Twitter
Register for BATTLEBRIEFING at
GoAVANT.net/BattleBriefing

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3. GoAVANT.net/Channel-Partners
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4. August 10th- Noon Central
IaaS and Hyperscale Sales Strategies
GoAVANT.net/BattleBriefing 10

5. Senior Partner Manager
Special Forces Panel
Drew Lydecker
President and Founder
AVANT
Alex Danyluk
CSO
AVANT
Bana Qashu
Senior Partner Manager
AVANT
Mike O'Neil
President,
Integrated Alliances
Michael Bremmer
C.E.O.
Telecomquotes.com
Shawn Cordner
CEO
in2itive marketing C

7. Wikipedia Definition: Social Media
Social media are computer-mediated technologies that facilitate the creation and sharing of information, ideas,
career interests and other forms of expression via virtual communities and networks

8. We will focus our discussion on these 3

9. 500 M 128 M LinkedIN Globally United States
Source: LinkedIN April 2017

10. Who is Using LinkedIN 13% of Millennials (15-34 Years old)
28% of all internet users use LinkedIn
44% earn > $75,000
41% of millionaires use LinkedIn
Source: LinkedIN April 2017

11. 40% 3M LinkedIN Active Daily!! Share Weekly Out of 500 M = 0.6%
Source: LinkedIN April 2017

12. Senior Partner Manager
I am not in marketing, I am in Sales - why should I share content on LinkedIn? How does it benefit me?
Drew Lydecker
President and Founder
AVANT
Alex Danyluk
CSO
AVANT
Bana Qashu
Senior Partner Manager
AVANT
Mike O'Neil
President,
Integrated Alliances
Michael Bremmer
C.E.O.
Telecomquotes.com
Shawn Cordner
CEO
in2itive marketing C

13. This is not working……..

14. Example Impact…..

15. What kind of CONTENT is appropriate on LinkedIn?
Drew Lydecker
President and Founder
AVANT
Alex Danyluk
CSO
AVANT
Bana Qashu
Senior Partner Manager
AVANT
Mike O'Neil
President,
Integrated Alliances
Michael Bremmer
C.E.O.
Telecomquotes.com
Shawn Cordner
CEO
in2itive marketing C

16. Senior Partner Manager
What is the difference between and a #? What happens when I tag someone/company with vs. #? Who sees it?
Drew Lydecker
President and Founder
AVANT
Alex Danyluk
CSO
AVANT
Bana Qashu
Senior Partner Manager
AVANT
Mike O'Neil
President,
Integrated Alliances
Michael Bremmer
C.E.O.
Telecomquotes.com
Shawn Cordner
CEO
in2itive marketing C

17. 313 M 67 M 100 M Twitter Stats Globally United States
Active Daily Users
Source: Omicore Agency January Link

18. 37% Users are 18-29 25% Users are 30-49 54% Earn > $50,000
Who is Using LinkedIN
37% Users are 18-29
25% Users are 30-49
54% Earn > $50,000
Source: Omicore Agency January Link

19. What is your advice on how to leverage Twitter?
Drew Lydecker
President and Founder
AVANT
Alex Danyluk
CSO
AVANT
Bana Qashu
Senior Partner Manager
AVANT
Mike O'Neil
President,
Integrated Alliances
Michael Bremmer
C.E.O.
Telecomquotes.com
Shawn Cordner
CEO
in2itive marketing C

20. 1.1 B Active Daily Who is Using LinkedIN
Source: Omicore Agency January Link

21. 20 minutes per day on average
Facebook Stats
64% of Americans 12 and up.
1 in 6 minutes Online
1 in 5 minute on mobile
20 minutes per day on average

22. 58% say they are connected to work colleagues
Is Facebook for B2B?
58% say they are connected to work colleagues

23. How do I leverage Facebook for my sales activity? What is appropriate?
Drew Lydecker
President and Founder
AVANT
Alex Danyluk
CSO
AVANT
Bana Qashu
Senior Partner Manager
AVANT
Mike O'Neil
President,
Integrated Alliances
Michael Bremmer
C.E.O.
Telecomquotes.com
Shawn Cordner
CEO
in2itive marketing C

24. Any suggestions for how to manage my public vs. private life on-line?
Drew Lydecker
President and Founder
AVANT
Alex Danyluk
CSO
AVANT
Bana Qashu
Senior Partner Manager
AVANT
Mike O'Neil
President,
Integrated Alliances
Michael Bremmer
C.E.O.
Telecomquotes.com
Shawn Cordner
CEO
in2itive marketing C

25. 930 Average connections for a CEO on LinkeIn
LinkedIn Connections
930 Average connections for a CEO on LinkeIn
Source: LinkedIN April 2017

26. Senior Partner Manager
How do I build an effective LinkedIn network? Who should I connect with/NOT connect with?
Drew Lydecker
President and Founder
AVANT
Alex Danyluk
CSO
AVANT
Bana Qashu
Senior Partner Manager
AVANT
Mike O'Neil
President,
Integrated Alliances
Michael Bremmer
C.E.O.
Telecomquotes.com
Shawn Cordner
CEO
in2itive marketing C

27. What are common mistakes in Social Media?
Drew Lydecker
President and Founder
AVANT
Alex Danyluk
CSO
AVANT
Bana Qashu
Senior Partner Manager
AVANT
Mike O'Neil
President,
Integrated Alliances
Michael Bremmer
C.E.O.
Telecomquotes.com
Shawn Cordner
CEO
in2itive marketing C

28. What about social media automation?
Drew Lydecker
President and Founder
AVANT
Alex Danyluk
CSO
AVANT
Bana Qashu
Senior Partner Manager
AVANT
Mike O'Neil
President,
Integrated Alliances
Michael Bremmer
C.E.O.
Telecomquotes.com
Shawn Cordner
CEO
in2itive marketing C

29. Senior Partner Manager
What is it?
Drew Lydecker
President and Founder
AVANT
Alex Danyluk
CSO
AVANT
Bana Qashu
Senior Partner Manager
AVANT
Mike O'Neil
President,
Integrated Alliances
Michael Bremmer
C.E.O.
Telecomquotes.com
Shawn Cordner
CEO
in2itive marketing C

30. August 10th- Noon Central
IaaS and Hyperscale Sales Strategies
GoAVANT.net/BattleBriefing 10

31. Leveraging Social Media
AVANT BATTLEBRIEFING
Leveraging Social Media
Host: Drew Lydecker
President AVANT
Follow AVANT at:
GoAVANT.net/LinkedIn
GoAVANT.net/Facebook
GoAVANT.net/Twitter
Register for BATTLEBRIEFING at
GoAVANT.net/BattleBriefing

33. April Below
is a comprehensive list of all of the LinkedIn statistics and facts that you need to know as a B2B marketer.  467 million - Total number of LinkedIn users. 106 million - Total number of monthly active LinkedIn users. 133 million - Total number of LinkedIn users from the USA  40% of users use LinkedIn Daily  2 members - Number of new LinkedIn members per second  As of the third quarter of 2016, LinkedIn had an average of  million unique visiting members. As of the second quarter of 2016, LinkedIn had an average of 63 million unique visiting members via mobile. These accounted for 59 percent of all unique visiting members. As of the third quarter of 2016, 60% of unique visiting members accessed the online recruiting network via mobile device. LinkedIn's reported user goal is 3 billion professionals. LinkedIn profiles with professional head-shots get 14 times moreprofile views. LinkedIn profiles with photos get 21 times more profile views LinkedIn profiles with photos get 36 times more messages. 3 million LinkedIn users that share content on it weekly 13x Increase in profile views for LinkedIn members that list skills on their profiles 79% of B2B marketers view LinkedIn as an effective source for generating leads 92% of B2B marketers leverage LinkedIn over all other social platforms 80% of B2B leads come from LinkedIn 94% of B2B marketers use LinkedIn to distribute content 13% of Millennials (15-34 Years old) use LinkedIn. 28% of all Internet male users use LinkedIn, whereas 27% of all Internet female users use LinkedIn. 44% of Linked users earn more than $75,000 in a year. There are over 39 million students and recent grads on LinkedIn. Microsoft paid $26.2 billion to buy LinkedIn. LinkedIn's Q revenue is $712 million with $128 million generated from premium account subscriptions. LinkedIn’s Q revenue is $960 million with 17% generated ($162 million) generated from premium account subscriptions; 18%($175 million) from marketing solutions, and staggering 65% ($623 million) from talent solutions. LinkedIn generates $371,474 per employee. 41% of millionaires use LinkedIn. LinkedIn now has 3 million active job listings on the platform. 1 million professionals have published a post on LinkedIn. An average user spends 17 minutes monthly on LinkedIn. 53 % of LinkedIn users only spend zero to two hours on the site per week. Statistical Analysis and Data Mining are Top skills on LinkedIn. 59% of LinkedIn members have never worked at a company with more than 200 employees. There are 5.5 million accountants on LinkedIn. The average CEO has 930 connections. The most overused profile word continues to be “Motivated” – which also topped 2014 and The use of LinkedIn company pages grew from 24% to 57% YOY. 71% of professionals feel that LinkedIn is a credible source for professional content. As of March 2016, 27 % of LinkedIn users have between 500 and 999 first degree connections.

34.
54% of Twitter users earn more than $50,000 a year at least.
Facebook is still dominating:
Facebook remains the most-used social media site among all ages, used by 64 percent of Americans 12 and up.
Facebook accounts for one in every six minutes spent online and one in every five minutes spent on mobile.
People spend more than 20 minutes a day on Facebook.
Users generate over 4 million likes per minute.
Video is a big, big deal:
The site tallies 8 billion average daily video views.
Facebook users rack up 100 million hours of daily video watch time.
In September 2015, 1.5 million small and medium businesses shared videos.
Silence is golden: 85 percent of videos on Facebook are watched without sound on.
Facebook Live is continuing to grow:
By June 2016, businesses were streaming six times the amount of live videos on their Facebook Pages than they were in January.
Only < 30 percent of the Pages that live stream video most frequently are in English.
Facebook is a news source:
66 percent of Facebook users consume news on the platform.
88 percent of millennials get news from Facebook.

35. https://zephoria.com/top-15-valuable-facebook-statistics/

36. https://blog.hootsuite.com/facebook-statistics/
The platform has 1.71 billion monthly active users and 1.13 billion daily active users, on average.
Facebook boasts 1.57 billion mobile monthly active users and 1.03 million mobile daily active users, on average.
Facebook Lite, an app designed for the developing world’s slower internet connections, has 100 million monthly active users.
Average friends per user:
The average Facebook user has 155 friends (but would only turn to four of them in a crisis).
Women have more Facebook friends on average than men: 166 compared to 145.
Everyone on Facebook is connected to one another by an average of 3.57 degrees of separation.

37. https://blog.hootsuite.com/facebook-statistics/
People of every age use Facebook:
82 percent of 18 to 29-year-olds online in the U.S. use Facebook.
79 percent of 30 to 49-year-olds online in the U.S. use Facebook.
56 percent of U.S. online users ages 65 and up use Facebook.

38. 41% of millionaires use LinkedIn.
LinkedIn now has 3 million active job listings on the platform.
An average user spends 17 minutes monthly on Linkedin.
The average CEO has 930 connections.

40. As of April 24, 2017 Users: 500 M Liked in reported goal 3B 128M in US
Monthly Active: 106M
% that use linked in Daily 40%
3M that share content weekly
Linked in profiles with professional headshots 14 times more profile views
Adding a photo makes you 36 times more likely to receive a message
3% of Millennials (15-34 Years old) use Linkedin.
28% of All Internet male users use Linkedin, whereas 27% of All Internet Female users use Linkedin.
44% of Linked users earn more than $75,000 in a year.

41. April
467 million - Total number of LinkedIn users. 106 million - Total number of monthly active LinkedIn users. 133 million - Total number of LinkedIn users from the USA  40% of users use LinkedIn Daily  2 members - Number of new LinkedIn members per second  LinkedIn profiles with professional head-shots get 14 times moreprofile views. LinkedIn profiles with photos get 21 times more profile views LinkedIn profiles with photos get 36 times more messages. 3 million LinkedIn users that share content on it weekly 13x Increase in profile views for LinkedIn members that list skills on their profiles 79% of B2B marketers view LinkedIn as an effective source for generating leads 92% of B2B marketers leverage LinkedIn over all other social platforms 80% of B2B leads come from LinkedIn 94% of B2B marketers use LinkedIn to distribute content 13% of Millennials (15-34 Years old) use LinkedIn. 28% of all Internet male users use LinkedIn, whereas 27% of all Internet female users use LinkedIn. 44% of Linked users earn more than $75,000 in a year. There are over 39 million students and recent grads on LinkedIn. Microsoft paid $26.2 billion to buy LinkedIn. LinkedIn's Q revenue is $712 million with $128 million generated from premium account subscriptions. LinkedIn’s Q revenue is $960 million with 17% generated ($162 million) generated from premium account subscriptions; 18%($175 million) from marketing solutions, and staggering 65% ($623 million) from talent solutions. LinkedIn generates $371,474 per employee. 41% of millionaires use LinkedIn. LinkedIn now has 3 million active job listings on the platform. 1 million professionals have published a post on LinkedIn. An average user spends 17 minutes monthly on LinkedIn. 53 % of LinkedIn users only spend zero to two hours on the site per week. Statistical Analysis and Data Mining are Top skills on LinkedIn. 59% of LinkedIn members have never worked at a company with more than 200 employees. There are 5.5 million accountants on LinkedIn. The average CEO has 930 connections. The most overused profile word continues to be “Motivated” – which also topped 2014 and The use of LinkedIn company pages grew from 24% to 57% YOY. 71% of professionals feel that LinkedIn is a credible source for professional content. As of March 2016, 27 % of LinkedIn users have between 500 and 999 first degree connections.

42. April
467 million - Total number of LinkedIn users. 106 million - Total number of monthly active LinkedIn users. 133 million - Total number of LinkedIn users from the USA  40% of users use LinkedIn Daily  2 members - Number of new LinkedIn members per second  LinkedIn profiles with professional head-shots get 14 times moreprofile views. LinkedIn profiles with photos get 21 times more profile views LinkedIn profiles with photos get 36 times more messages. 3 million LinkedIn users that share content on it weekly 13x Increase in profile views for LinkedIn members that list skills on their profiles 79% of B2B marketers view LinkedIn as an effective source for generating leads 92% of B2B marketers leverage LinkedIn over all other social platforms 80% of B2B leads come from LinkedIn 94% of B2B marketers use LinkedIn to distribute content 13% of Millennials (15-34 Years old) use LinkedIn. 28% of all Internet male users use LinkedIn, whereas 27% of all Internet female users use LinkedIn. 44% of Linked users earn more than $75,000 in a year. There are over 39 million students and recent grads on LinkedIn. Microsoft paid $26.2 billion to buy LinkedIn. LinkedIn's Q revenue is $712 million with $128 million generated from premium account subscriptions. LinkedIn’s Q revenue is $960 million with 17% generated ($162 million) generated from premium account subscriptions; 18%($175 million) from marketing solutions, and staggering 65% ($623 million) from talent solutions. LinkedIn generates $371,474 per employee. 41% of millionaires use LinkedIn. LinkedIn now has 3 million active job listings on the platform. 1 million professionals have published a post on LinkedIn. An average user spends 17 minutes monthly on LinkedIn. 53 % of LinkedIn users only spend zero to two hours on the site per week. Statistical Analysis and Data Mining are Top skills on LinkedIn. 59% of LinkedIn members have never worked at a company with more than 200 employees. There are 5.5 million accountants on LinkedIn. The average CEO has 930 connections. The most overused profile word continues to be “Motivated” – which also topped 2014 and The use of LinkedIn company pages grew from 24% to 57% YOY. 71% of professionals feel that LinkedIn is a credible source for professional content. As of March 2016, 27 % of LinkedIn users have between 500 and 999 first degree connections.