1. Perfect Planning Group
Creative Sales
Perfect Planning Group

2. Our Sales Strategy Builds corporate identity
Promotes company and events through sales materials
Brochures
Event catalogs
Presentations

3. Sales Kits Tool for making initial client contact
Guide for account executive
Provides client with material to make an informed decision

4. Sales Materials
Business cards, letterheads, brochures, catalogs, presentation materials
Uniformity shows organization
Same logo on all materials
Same paper
Same typefaces

5. The Sales Brochure Promotes our company, clients, and events
Similar to marketing brochure
Creative headlines
Attractive graphics
Visual elements reflect corporate identity
Motivates the client to learn more about the company and past events
                                          

6. The Event Catalog Contains specific information about events
Corporate
Personal
Contains event photographs
May include prices and discount offers
Can be used as a mailer to prospective clients
Most effective to use as part of a presentation

7. Making the Presentation
Use sales video, with clips of events
Use sales materials to promote
Venues
Caterers
Entertainers
Leave behind premium items
Samples of party favors
All contain Occasions logo