1. Business Communication Foundations
Chapter 1
Business Communication Foundations

2. Learning Objective 1
Why is business communication important to individuals and organizations?

3. Business Communication is Important to
Enhance your self-esteem
Become an effective employee
Advance in your career
Positively affect an organization’s success

4. Learning Objective 2
List and explain the goals of business communication.

5. Goals of Business Communication
Receiver understanding – as the sender meant it to be understood
Receiver response – receiver responds to the message
Favorable relationship – establishes a strong business relationship
Organizational goodwill – the receiver feels a good feeling toward the organization

6. Learning Objective 3
Describe the patterns of business communication.

7. Patterns of Business Communication
Internal or external
Formal or Informal
Work related or personal

8. More Patterns of Business Communication
Vertical (upward or downward) or horizontal
Serial
Network
Grapevine

9. Learning Objective 4
Explain the communication process.

10. Communication Process
The communication environment includes the sender, the message, the receiver, feedback, and communication barriers.

11. Learning Objective 5
Identify communication barriers and describe ways to remove them.

12. Communication Barriers
Failure to use the you-viewpoint
Word choice
Punctuation, spelling, grammar, and sentence structure
Appearance of the sender or the message

13. More Communication Barriers
Environmental factors
Type of message
Receiver capability
Listening

14. Remove Communication Barriers
To remove communication barriers analyze the receiver and use the you-viewpoint in your messages.