1. Command Sergeant Major Victor M. Garcia
SENIOR ENLISTED ADVISOR

2. Background Information
On-SITE SALES
Background Information
Homestead ARB & HQ, USSOUTHCOM both requested establishment of a commissary
USSOUTHCOM Re: DAIM-ZA, April 26, 2004
Homestead ARB Re: HQ, USAF/IL, June 3, 2004
Business case analysis reveals that both locations meet establishment criteria
Homestead SOUTHCOM
AD w/in 10 mi*
AD w/in 20 mi** ,868 (incl 1,217 CG north & east of base)
Retirees w/in 10 mi ,622
Retirees w/in 20 mi* 10, ,000
Closest Commissary Patrick AFB (234 mi) Patrick AFB (210 mi)
Facility Costs $5.3M (Renovate) $7.5M (New)
Facility Size 49K SF 30K SF
Projected Sales/Year $20M-$24M $20M-$24M
Projected Operating Costs $3.2M-$3.6M $3.2M-$3.6M
Projected Unit Cost
COLA Received Yes Yes
Govt Owned Land Yes No (Leased) – Ends 2008
*Majority of Non-CG AD reside in Kendall Hammocks, 8 miles north of Homestead
**DMDC data overlaps in the 20 mile range due to installations’ proximity. Active duty demographics separated by zip code show the majority of Non-Coast Guard Active Duty are Air Force members residing closer to Homestead. This zip data does not include Active Guard and Reserve.
USSOUTHCOM is located 2 miles west of Miami International Airport and 32 miles north of Homestead
From
Heidelberg, Germany To
American Samoa
It's Worth the Trip!

3. On-site Sale

4. Pearl Harbor
THE SUPER TEAM!

5. Pearl Harbor

6. Pearl Harbor

7. The Challenge

8. The Challenge

9. The Challenge

10. The Challenge

11. The Challenge

12. The Support

13. The Opening

14. The Happiness

15. The Happiness

16. The Happiness

17. The End

18. The Reason
In 2004 the National Defense Authorization Act authorized full commissary benefits for members of the Ready Reserve
Unfortunately four years later service members and their families continues to struggle to receive the benefits due to lack of facilities
We all need to support the “Onsite Sales Program” so we can bring the benefits to them regardless of how FAR IT COULD BE

19. And remember always use the CSM..
Be Different
And remember always use the CSM..
“HBO Concept”

20. Be Different
“HBO”

21. It’s All About Them!

22. Gracias! Maholo!
Thank you!