1. Presidential Elections 2008 Pre-election TV Monitoring
Final Report
(10 Dec Jan 2008)

2. TV Monitoring
Objective: TV Monitoring aims at monitoring information and advertising about presidential candidates broadcasted by Georgian main channels in the pre-election period. Monitoring is based on a record of the entire broadcasting grid of all five TV channels. Information is processed at the media information bank of the analytical group Primetime, where information is processed, sorted, grouped according to customers’ interest and graphically analyzed.

3. Targets of Monitoring Levan Gachechiladze Arkadi Patarkatsishvili
The targets of the monitoring are the seven presidential candidates registered by the CEC for the Extraordinary Presidential Elections of 5th January 2008 and their supporters:
Levan Gachechiladze
Arkadi Patarkatsishvili
David Gamkrelidze
Shalva Natelashvili
Mikheil Saakashvili
Giorgi Maisashvili
Irina Sarishvili

4. Sources of Monitoring
5 Georgian Main TV channels were selected for the monitoring:
Public Broadcaster
Rustavi 2
Mze
Imedi
Caucasus
TV Company
Daily news programmes (morning/afternoon).
Main information programmes (primetime, evening).
Talk Shows
Paid Political Advertising
Free Political Advertising
Programmes

5. Monitoring of Information Grid
Quantitative analyses of information broadcasted by TV channels about presidential candidates: by candidate, channels, amount of time (number of times mentioned).
Qualitative analyses of information broadcasted by TV channels about presidential candidates (value, channels, amount of time (number of times mentioned).
Quantitative analyses of air time provided to presidential candidates (by channels, amount of time and share of time per candidate).

6. Monitoring of TV Advertisement
Quantitative analyses of pre-election political advertisements: by candidates, channels, amount of time (length and frequency of advertisement).
Quantitative analyses of paid advertising: by candidates, channels and amount of time.
Quantitative analyses of free advertising: by candidates, channels and amount of time.

7. Time Share of Paid and Free Political Advertisements per Candidate
Total air time

8. Time Share of Paid and Free Political Advertisements per Candidate
Total air time

9. Total time of paid and free political advertising by candidates
Total air time

10. Total time of paid and free political advertising by candidates
Total air time

11. Quantity of paid and free political advertising by candidates
No. of Ads

12. Quantity of Paid and Free Political Advertisements per Candidate
No. of TV ads

13. Quantity of paid and free political advertising by candidates
No. of Ads

14. Quantity of paid and free political advertising by candidates
No. of Ads

15. Time Share of Presidential Candidates Free Political Advertisements per TV channel

16. Time Share of Presidential Candidates Free Political Advertisements per TV channel

17. Amount of Time of Free Political Advertising of Presidential Candidates by Channels

18. Amount of Time of Free Political Advertising of Presidential Candidates by Channels

19. Air Time Provided to Presidential Candidates
Number of TV shots

20. Air Time allocated to Presidential Candidates in News Programmes

21. Air Time Provided to Presidential Candidates

22. Air Time Provided to Presidential Candidates

23. Share of Time Provided to Presidential Candidates

24. Air Time Allocated to Presidential Candidates in News Programmes
Total Air Time

25. Share of Time Provided to Presidential Candidates

26. Share of Time Provided to Presidential Candidates

27. Air Time Provided to Presidential Candidates by Channels (Amount of time)

28. Air Time allocated to Presidential Candidates by Channels (Time-share)

29. Air Time Provided to Presidential Candidates by Channels (Amount of time)

30. Air Time Provided to Presidential Candidates by Channels (Amount of time)

31. Frequency of Mentioning Presidential Candidates
No. of times mentioned

32. Total Frequency of Mentioning Presidential Candidates
No. of times mentioned

33. Total Frequency of Mentioning Presidential Candidates
No. of times mentioned

34. Total Frequency of Mentioning Presidential Candidates
No. of times mentioned

35. Frequency of Mentioning Presidential Candidates by Channels
No. of times mentioned

36. Frequency of Mentioning Presidential Candidates per Channel
No. of times mentioned

37. Frequency of Mentioning Presidential Candidates by Channels
No. of times mentioned

38. Frequency of Mentioning Presidential Candidates by Channels
No. of times mentioned

39. Frequency of Mentioning Presidential Candidates by Value
No. of times mentioned

40. Frequency of Mentioning Presidential Candidates according to Value

41. Frequency of Mentioning Presidential Candidates by Value
No. of times mentioned

42. Frequency of Mentioning Presidential Candidates by Value
No. of times mentioned

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