1. 50 Quick & Easy Tips for Optimizing Your Social Media Strategy
Social Media & SEO
50 Quick & Easy Tips for Optimizing Your Social Media Strategy

2. CEO of Amplified Growth Host and Producer of Association Chat
@kikilitalien
CEO of Amplified Growth
Host and Producer of Association Chat

3. Tip #1: Plan your editorial calendar in advance
Industry events, timelines, evergreen, event-based content, holidays, events, CFPs

4. Tip #2: Augment your evergreen content with timely or trending topics
Google Trends, Twitter Trends, Facebook News

5. Tip #3: Use FB Live to extend your reach

6. Tip #4: Use an outline for points to be made…even on live streams

7. Tip #5: Ask for the raw video footage from your videographer

8. Tip #6: Look for new ways to use video for different channels
*Bonus resource: associationstudios.com “Endless Video Ideas”
You can sign up for monthly by texting videos to
sign up for the monthly "Endless Video Ideas". If you want to get ideas or just want to see how other associations are using video sign up for their monthly . Just text videos to

9. Tip #7: Create YouTube videos 5-8 minutes long

10. Tip #8: These types of videos do best
How-to keywords (“how to present at NE/SAE”)
Reviews (“NE/SAE review”)
Tutorials (“Setting up the NE/SAE event app”)
Anything fitness or sports related (“yoga for the NE/SAE attendee”)
Funny videos (“cute petting zoo inspiring attendees at NE/SAE”)

11. Tip #9: Know your keywords (yes, they still matter)

12. Tip #10: Identify the top 3 questions your ideal member or client would type into Google

13. Tip #11: Use SimilarWeb to identify ways to improve your messaging to your ideal audience

14. WooBox, ShortStack, Wishpond
Tip #12: Consider tools to help you conduct sweepstakes, contests, or quizzes
WooBox, ShortStack, Wishpond
WooBox, ShortStack, Wishpond

15. Tip #13: Conduct small content tests on your social media channels to measure impact.

16. Tip #14: Worry less about the perfect number of times to post and more about the content

17. Tip #15: The perfect length of a blog post
“The Length of a Mini-Skirt”
Cover essentials, but keep it interesting (h/t Joe Pulizzi)

18. Tip #16: Consider the emoji your friend

19. Tip #17: Know the difference between the 3 R’s

20. Tip #18: Identify your ideal audience’s influencers

21. Tip #19: Develop an influencer campaign for your social media channels

22. Tip #20: Regularly & thoughtfully tag friendly collaborators, industry influencers

23. Tip #21: Know why people share
Inform, entertain = usually connected to status

24. Tip #22: What gets liked and what gets shared is different
People “like” something for many reasons
People share something and it tends to carry more weight
What evokes emotion?

25. Tip #23: Steps to “go viral”
Inform
Inspire
Insight to action

26. Tip #24: Be consistent

27. Tip #25: Know why people should follow you

28. Tip #26: Optimize for search on each channel

29. Tip #27: Use hashtags judiciously

30. Tip #28: Investigate the customer/MEMBER journey

31. Tip #29: Have a hub for content

32. Tip #30: Don’t try to be everywhere

33. Tip #31: Think of ways to stack (or bundle) your content

34. Tip #32: Try out the free MozBar to see DA ranking

35. Tip #33: Disclose paid advertising (and make sure any paid influencers do, too)
#spon #sponsor #ad

36. Tip #34: Choose images carefully
Pixabay, Shutterstock, Getty Images, Pexels, Death by Stockart

37. Tip #35: Use ColorPick Eyedropper extension from Chrome to ID HEX# for better graphics

38. Tip #36: Avoid hashtags on Facebook & limit on Pinterest

39. Tip #37: Instagram is hashtag heaven, Twitter is hashtag friendly

40. Tip #38: Keep track of your Klout score

41. Tip #39: Regularly review metrics

42. Tip #40: Try a social media channel “takeover”
Employees
Members
Influencers

43. Tip #41: Try posting a picture an hour for one day
The (real) customer journey...
A day in the life…

44. Tip #42: Curate other content your audience would love

45. Tip #43: Share the love with your most engaged members and partners
Tell your audience to follow your supporters

46. Tip #44: Try BeLive.TV for Facebook Live

47. Tip #45: Ask for predictions

48. Tip #46: Play “This or That”

49. Tip #47: Share playlists

50. Tip #48: Try “Tag a Friend”

51. Tip #49: Tell a story

52. Tip #50: Watch Association Chat