Download presentation
Presentation is loading. Please wait.
1
ASMI Foodservice Program FY 15 Budget
April 24, 2014
2
FY15 Foodservice Budget Overview
Total Budget: $2.2 million dollars – same as FY14. Budget incorporates foodservice committee recommendations. Synergy with retail and consumer PR programs on key messaging. Plan is designed to cultivate foodservice segment opportunities. Staff has the ability to revise and adapt programs to support the industry.
3
ASMI Foodservice Objectives:
Generate increased foodservice demand and product usage via Alaska seafood brand-oriented marketing programs. Achieve solid differentiation between wild Alaska seafood, farmed and other seafood sources. Maintain the highest-value perception in targeted foodservice segments – “look of the leader”.
4
Program & Marketing Operations
5
Operator & Distributor Promotions
6
Operator Promotions
7
Distributor Promotions
8
Trade Shows & Conferences
9
Trade Shows & Conferences
10
Trade Education, Trade Advertising & Trade Relations
11
Trade Education
12
Trade Education
13
Trade Advertising
14
Trade Advertising
15
Trade Advertising
16
Trade Public Relations
17
Questions? Thank you!
Similar presentations
© 2025 SlidePlayer.com. Inc.
All rights reserved.