1. ASMI Foodservice Program FY 15 Budget
April 24, 2014

2. FY15 Foodservice Budget Overview
Total Budget: $2.2 million dollars – same as FY14.
Budget incorporates foodservice committee recommendations.
Synergy with retail and consumer PR programs on key messaging.
Plan is designed to cultivate foodservice segment opportunities.
Staff has the ability to revise and adapt programs to support the industry.

3. ASMI Foodservice Objectives:
Generate increased foodservice demand and product usage via Alaska seafood brand-oriented marketing programs.
Achieve solid differentiation between wild Alaska seafood, farmed and other seafood sources.
Maintain the highest-value perception in targeted foodservice segments – “look of the leader”.

4. Program & Marketing Operations

5. Operator & Distributor Promotions

6. Operator Promotions

7. Distributor Promotions

8. Trade Shows & Conferences

9. Trade Shows & Conferences

10. Trade Education, Trade Advertising & Trade Relations

11. Trade Education

12. Trade Education

13. Trade Advertising

14. Trade Advertising

15. Trade Advertising

16. Trade Public Relations

17. Questions?
Thank you!