1. “Education as a guarantee for tourism development”
Programme funded by the
EUROPEAN UNION
“Education as a guarantee for tourism development”
Armenia, July 3-6, 2016
International Centre for Caucasus Tourism
Georgia
Ekaterine Kakhiani
BSB-TOUR project has been financed from the European Union and the Joint Operational Programme “Black Sea Basin ”.

2. About our organization Tourism history in Georgia
Programme funded by the
EUROPEAN UNION
Contents
Introduction
About our organization
Tourism history in Georgia
Education system in Georgia
Tourism Faculties in Georgian Universities
The main obstacles in Georgian Tourism education system
Education-tourism correlation
Tourism development prerequisites in Georgia
BSB-TOUR project has been financed from the European Union and the Joint Operational Programme “Black Sea Basin ”.

3. About our organization
Programme funded by the
EUROPEAN UNION
About our organization
Education and tourism development is one of main priorities of International Center for Caucasus Tourism, ICCT, Georgia. ICCT is a non-governmental, non-for-profit organization, founded in 2007 by the group of experts working in the spheres of sustainable rural tourism, environmental protection, and nature conservation, vocational and adult education.
Reports and presentation dedicated to all spheres of tourism in Georgia were shared at many international conferences, seminars, workshops held in various courtiers.
BSB-TOUR project has been financed from the European Union and the Joint Operational Programme “Black Sea Basin ”.

4. Programme funded by the
EUROPEAN UNION
BSB-TOUR project has been financed from the European Union and the Joint Operational Programme “Black Sea Basin ”.

5. Tourism history in Georgia
Programme funded by the
EUROPEAN UNION
Tourism history in Georgia
As in many other countries tourism is one of the fastest growing economic sectors in Georgia – total contributions accounting for 23.5% of Gross Domestic Product (GDP) and 20.1% of total direct and indirect employment in The sector also currently provides as much as 36.4% of total export earnings. From adventure tourism to discovering the art of wine making, Georgia has something to delight every visitor. Take advantage of the cheapest hill-skiing in Europe, or tour some of the finest medieval architecture in the world, delve into ancient, subterranean cave cities, or relax at world class beach resorts - in Georgia, everything is possible.
BSB-TOUR project has been financed from the European Union and the Joint Operational Programme “Black Sea Basin ”.

6. Programme funded by the
EUROPEAN UNION
In 2014 at the annual meeting UNWTO Secretary General, Taleb Rafai highlighted Georgia as positive international tourism trends and called the country the "rising star.”
BSB-TOUR project has been financed from the European Union and the Joint Operational Programme “Black Sea Basin ”.

7. Programme funded by the
EUROPEAN UNION
Silk Road
With its favourable geographic location Georgia has always been a connecting link between Europe and Asia, traversed by many routes including the famous Silk Road. This most important pre-modern trade road linking China with the West diverged into northern and southern routes, the northern one passing through Georgia. Nowadays Silk Road still starts functioning and On December 13, 2016 the first transit train from China arrived to a station in Georgia, thus marking the opening of the “Silk Railroad.” The train’s arrival was met with a celebratory ceremony.
BSB-TOUR project has been financed from the European Union and the Joint Operational Programme “Black Sea Basin ”.

8. Programme funded by the
EUROPEAN UNION
Shows and exhibitions
Therefore shows and exhibitions, held in Georgia, are the perfect stage for presentation of advanced goods and best services of our time as well as acquaintance with various products of local and global manufacturers. Annually hundreds of companies from all over the world take part in various international Georgia trade shows leading to the improvement of export and import in the region and to the increase of production efficiency and service sector.
BSB-TOUR project has been financed from the European Union and the Joint Operational Programme “Black Sea Basin ”.

9. Education system in Georgia
Programme funded by the
EUROPEAN UNION
Education system in Georgia
Primary (Elementary School)
Middle (Basic Education)
Secondary (Secondary Education, Vocational Education)
Post-secondary (Technical/Vocational Education)
Tertiary (University Education-Bachelor, Master, Doctorate degree)
BSB-TOUR project has been financed from the European Union and the Joint Operational Programme “Black Sea Basin ”.

10. Tourism Faculties in Georgian Universities
Programme funded by the
EUROPEAN UNION
Tourism Faculties in Georgian Universities
Ilia State University
"ISU Tourism Club" is the ISU Business School-based club, which is a significant contribution to student life.
Their main goals are to:
Activate student life
Give the students theoretical knowledge and also practice opportunities
Raise Tourism importance awareness among students
Develop new innovating directions in Tourism sphere
Promote Sustainable tourism development
BSB-TOUR project has been financed from the European Union and the Joint Operational Programme “Black Sea Basin ”.

11. University of Georgia (UG)
Programme funded by the
EUROPEAN UNION
University of Georgia (UG)
This university offers students high quality education and special activities for tourism development, which include outdoor studies and excursions all around the Georgia with qualified lecturers. They have their summer camp where students who have desire can take part in researches and trainings.
University of Georgia (UG) often conducts conferences which are related to tourism. Beside this, they have Tourism Geo information Centre which organizes tours abroad.
BSB-TOUR project has been financed from the European Union and the Joint Operational Programme “Black Sea Basin ”.

12. Georgian Agricultural University
Programme funded by the
EUROPEAN UNION
Georgian Agricultural University
This university gives its students appropriate knowledge and opportunity to work with well-qualified lecturers. One of the main goals of this university is to give their students good quality education and practice in Tourism. Therefore this university often organize field Trips and also they have special campus where they organize meetings with tourism representatives and conduct public lectures and conferences about tourism.
BSB-TOUR project has been financed from the European Union and the Joint Operational Programme “Black Sea Basin ”.

13. Contact with new cultures, traditions and customs;
Programme funded by the
EUROPEAN UNION
Education-tourism correlation
Contact with new cultures, traditions and customs;
Avoid conflicts of social / environmental
Respect for the specificity and local traditions;
Respect the environment by moving within protected areas;
Teambuilding's practice;
Attention, care, volunteering, sensitivity, respect.
BSB-TOUR project has been financed from the European Union and the Joint Operational Programme “Black Sea Basin ”.

14. Tourism development prerequisites in Georgia
Programme funded by the
EUROPEAN UNION
Tourism development prerequisites in Georgia
Respect, enhance, and protect Georgia’s natural and cultural heritage
Create unique and authentic visitor experiences cantered on those natural and cultural assets
Enhance competitiveness, through delivery of world-class visitor services
Attract higher spending markets, through increased and more effective marketing and promotion
Expand and enhance Georgia’s ability to collect and analyze tourism data and measure industry performance
Expand public and private sector investment in the tourism sector
Enhance the business environment, to facilitate increased foreign and domestic investment
Build partnerships between government, industry, non-governmental organizations, and communities that will be needed to achieve all of the above
BSB-TOUR project has been financed from the European Union and the Joint Operational Programme “Black Sea Basin ”.

15. Thank you for your attention!
Programme funded by the
EUROPEAN UNION
Thank you for your attention!
BSB-TOUR project has been financed from the European Union and the Joint Operational Programme “Black Sea Basin ”.