1. MOVING BEYOND THE MAINSTREAM
Why an Entrepreneurial mindset is essential to the future of the (MODERN) Mainstreet.
MOVING BEYOND THE MAINSTREAM

2. BEFORE WE GO ANY FURTHER – a little bit of self reflection
WHAT DOES A SUCCESSFUL MAINSTREET LOOK LIKE IN THE FUTURE?
WHAT DO YOU THINK IT MEANS TO BE ENTREPRENEURIAL WITHIN THE CURRENT MAIN STREET SPACE?

3. How to move beyond the expected – key focus
It will become a destination of experiences and not just a retail strip in which to consume “stuff”.
Offerings will be developed at a much greater rate and there will be an ongoing start- up phase– it will not be something you do once and set and forget.
Experiences will need to be relevant and specific – avoid the generic that can be associated with other environments.
Quality of product, place and people will be all important.

4. How to move beyond the expected continued
Communities that benefit more than just individual businesses will become valuable and the norm.
It will be authentic and grounded in regional uniqueness.
Personalised – think bespoke and handmade.
Storytelling and the opportunity to connect with local, unique identities will be key. There will be Mainstreet legends and emerging creatives side by side.
There will be hands on interaction with the product/service – not observing from a distance.

5. LET’S TALK EMOTIONS
How do you want people to feel when they meet your traders and when they explore your main street environment?
Feel important and valued
Feel part of a unique group or select band of people
Feel remembered
Feel accepted
Feel educated, challenged and inspired
Feel part of a worthwhile community

6. TABLE Talk
THINK ABOUT YOUR OWN REGION AND MAINSTREET AND ANSWER THE FOLLOWING
WHEN PEOPLE VISIT YOUR MAINSTREET AND REGION WHAT EMOTIONS DO YOU WANT THEM TO FEEL?
WHAT TACTICS DO YOU USE TO HELP CREATE THESE EMOTIONS IN YOUR GUESTS?
WHAT CHANGES COULD BE MADE TO DELIVER ON THESE EMOTIONS EVEN MORE SO?

7. Role of tactical partnerships
It allows the two parties to create product and service offerings that do not currently exist in the market.
It allows businesses the opportunity to work together to identify key gaps and continue to de-construct and re-build main street experiences on an ongoing basis. It never stops.
It creates distinctly different experiences that cannot be found elsewhere hence there is greater incentive to visit and spend time exploring.
It allows partners access to new markets that may not be possible if working alone.

8. HOW TO GET IN CONTACT POST SESSION
Ali Uren Founder and Director of Kiikstart Or pay a visit to the Kiikstart Facebook page and leave us a message

9. What matters to you and where to next?
From today’s learning what are the two key actions you can start to implement that will make a difference?

10. NEXT STEPS REVIEW NOTES FROM THE SESSION
SWOT TO COMPLETE BASED ON THE IDEAS AND OBSERVATIONS GENERATED FROM TODAY.
COMPLETED PLAN OF ACTION BASED ON TOP TWO TO THREE PRIORITIES GENERATED FROM EACH PART OF THE SWOT.
INVITATION TO BENEFIT FROM 15 MINUTE MINI MENTORING SESSION WITH KIIKSTART TO DE-BRIEF ON 1 KEY IDEA CREATED FROM TODAY.