1. Historic Old Town Cottonwood
The Story of
Historic Old Town Cottonwood
Presented by
Doug Bartosh

9. Heart of Arizona Wine Country
Cottonwood
Population
12,000+
Metro
30,000
Verde Valley
Population
70,000

10. The way to win is by identifying the assets that would make your tourist experience unique.

11. Maximize and Market Your Assets!

13. OLD TOWN ASSETS TO SUCCESS
LOCATION, LOCATION, LOCATION
WINE, WINE, WINE
FOOD
EDUCATION
ARTS & CULTURE
LUCK
TONS OF PLANNING
TONS OF $$$ (Investment)

14. 1939 Works Progress Administration
City Assets
Old Town Jail-1929
1939 Works Progress Administration

15. It’s Not A One Person Show! Collaboration!
1. Develop a Collaborative Effort Among Resource Partners
+ City of Cottonwood + Old Town Association
+ Cottonwood Economic + VVREO – Revolving Loan Fund Development Council
+ Business Assistance Center + Cottonwood Chamber of
+ Focus on Success I & II Commerce
+ Verde Valley Wine Consortium
+ Arizona Wine Growers Association

16. 2. Create a System-Wide Operating Agreement & Delivery System Cottonwood Economic Development Council (Planning) Focus on Success I & II, 5-yr E.D. Strategy
Education & Workforce
Innovation & Entrepreneurship
Tourism
Old Town
Sustainability
Leadership
Quality of Place
Arts, Entertainment, Recreation and Visitor Industries
Agribusiness (Wine)
Healthcare & Biomedical
Manufacturing
Transportation & Logistics

17. 3. Determine the Target Audience for Services
Locals
Phoenix
Tourists
Creative People
People with $$$
Educated

18. Historic Old Town Cottonwood

19. Arizona Stronghold, Desert Diamond Distillery
More Old Town…
Old Town Cafe
Arizona Stronghold, Desert Diamond Distillery

20. Braley’s Auto Court, Alamo Motel, Shep’s Liquor, Ledbetter Law Firm

21. Hospitality Anchor Tenant – The Haunted Group
Rialto Theater to Tavern Grille
Selna Grocery to Tavern Hotel

24. Iron Horse Inn
Then
1930’s
Now
2016

25. Cottonwood Hotel - Oldest Hotel in City - 1916

26. Imagine 26 new boutique hotel rooms here.

27. La Main 919

28. 3 Kings Café

31. Wine and Pasta Bar

33. Rainbow’s End Boutique
State Bar

34. Restaurants No Chains / Shop Local
Hog Wild Barbeque
Abbie's Fine Foods & Catering
Bing's Burgers
Thai Palace
Old Town Red Rooster Café
The Tavern Grille
Crema Café
Nic's Italian Steak and Crab House
Old Town Café
RIOT in Old Town
Pizzeria Bocce
Paradise Point Café
Merkin Cellars Wine & Pasta Bar
Adriana’s Authentic Mexican Food and Cantina
Wild Rose Tea House

35. Fine Wine & Bootlegging Lounges
Arizona Stronghold
Burning Tree Cellars
Fire Mountain Wines
Pillsbury Wine Co.
Winery 101 Cottonwood
Hidden Hand Cellars
Desert Diamond Distillery
Kactus Kate's
Bootleggers Saloon
Rendezvous In Old Town (RIOT)
The State Bar
Merkin Cellars Wine & Pasta Bar

36. Pillsbury Wine Company
Wine Tasting Rooms
Burning Tree Cellars
Winery 101
Arizona Stronghold Vineyards
Pillsbury Wine Company
Fire Mountain Wines

37. Yavapai College

38. Unique Retail
Antiques
Emil’s Garage

39. Arts & Culture Dragonfly Art Gallery Spirit Rising Yoga
Main Stage Theater
Old Town Center for the Arts
Tilted Earth Festival

40. -Rare Desert Trading Co. -Arizona Stronghold Vineyards
-Thunder Valley Rally
-TL Gallery & Studio
-Rare Desert Trading Co.
-Arizona Stronghold Vineyards

41. Parks

43. “Heart of Arizona Wine Country”
Cottonwood
“Heart of Arizona Wine Country”