1. For Convention Centres Convention centres of canada
Technology Update
For Convention Centres
Convention centres of canada
2012

2. AGENDA Social Media Hybrid Events Mobile Apps Nearfield Technology
WiFi Update
Convention Centre Technology Hub
A Quick Look At The Competition

3. CONVERGENCE

4. Social Media
Social Media is still largely focused on marketing activities
How can social media Communities be managed by event organizers?

5. Social Media
What’s new?

6. Hybrid Events
Events which combine live
& virtual components

7. Hybrid Events
Hybrid events are coming of age – PCMA now offers Digital Event Strategist certification

8. of their overall Web Community strategy
Mobile Apps
Increasingly, event organizers will create their own Mobile Apps, as part
of their overall Web Community strategy
Conference Program
Speaker Bio’s
Exhibit Floor Plan
Exhibitor List
Sponsor Information
Conference Photo Gallery
Games & Activities
Collaboration
Conference Feedback
Blogs, Twitter, Facebook

9. great opportunity exists for destination & venue based Mobile Apps…
However…
great opportunity exists for destination & venue based Mobile Apps…
Jan 10, 2012:
Google partners with Las Vegas Convention Center to provide indoor CES maps
…goes Indoors

10. Augmented Reality (AR)
Mobile Apps
Augmented Reality (AR)

11. Near Field Technology
Smartphone technology that enables information exchange
by proximity or by camera

12. Near Field Technology Some applications: Point of Payment terminals
Information downloads – floor plans, mobile apps
CVB Augmented Reality downloads
Conference Registration & Admission Control
Continuing Education credits
Simplified WiFi access & billing

13. WiFi Update Mobile Device traffic trends
Mobile data traffic doubled in 2011, for the 4th year in a row
Mobile data traffic will increase by a factor of 8x between 2011–2016
By 2016, 70% of mobile traffic will be video
By 2011, there were 35 million tablets in use – each tablet creates
4x the traffic of a smartphone
94% of all tablet sessions use WiFi

14. WiFi Update WiFi demand trends More & more traffic is being
off-loaded to cheap or free WiFi,
due to escalating cellular costs
Between device proliferation and
off-loading, WiFi demand at
Convention Centres will continue
to increase exponentially

15. WiFi Update The WiFi Debate (IAEE survey, July 2011)
Should attendees receive free WiFi?
Event organizers = 90%
64% of venue managers & CVB’s thought event organizer expectations regarding WiFi cost were unreasonable
85% of venue managers considered staff education on WiFi a priority
Venue Managers = 48%

16. WiFi Update The WiFi Debate
Attendees do not differentiate between hotels, coffee shops, and Convention Centres
Convention Centres have not done a good job of education
Event Organizers feel trapped in the middle & resent this new cost
Trend: more & more Convention Centres now offer free, limited WiFi

17. + WiFi Update The WiFi Debate The Slippery Slope…
Access speed demands will continue to escalate as usage evolves
Free WiFi quality & customer experience does matter
Higher demand +
Higher Capital Cost
Higher Operating Cost
Declining revenue +
Higher Expectations +

18. WiFi Update
Solutions
1. Stand your ground and sell the WiFi value proposition
2. Improve staff education & long term WiFi (and IT) product strategy
3. Provide free low speed WiFi for delegates’ personal use in public areas
4. Find new revenue models to subsidize lost revenue & increased costs
5. WiFi to Go for peak demand situations

19. WiFi Update WiFi to Go Augments existing infrastructure
Bandwidth vs Capacity
Adds WAP’s to add Capacity
Adds capacity in need areas
Provides system management

20. WiFi Update WiFi to Go Augments existing infrastructure
Bandwidth vs Capacity
Adds WAP’s to add Capacity
Adds capacity in need areas
Provides system management

21. How do we stay ahead of the curve?
Develop a Technology Strategy and revisit it annually
Develop a Technology Value Proposition
Develop new Technology Revenue Models

22. Convention Centre Technology Hub?
Technology showcase
Social Media monitors
Stream live content
NFC terminals to download your
mobile map app & CVB app
Microsoft Surface tables
Like Starwood “Link” concept

23. The Competition
Abu Dhabi
Dubai

24. The Competition
Bogota
Madrid

25. The Competition
Yingkou
Dalian

26. The Competition
Dadeng
Chengdu
Ras-el-Khaimah

27. For Convention Centres Convention centres of canada
Technology Update
For Convention Centres
Convention centres of canada
2012