2. 2017 Valentine’s Day Spending Projected to be Over $18 Billion
Source: NRF Monthly Consumer Survey, January 2017

3. TV Has Highest Reach of Ad Supported Platforms
Source: GfK TVB Mentor Survey Spring 2016. M-S 6A-12M. Persons Online/internet platforms such as , social media, internet radio and websites, are totaled for any online device-PC, Smartphone and Tablets. Broadcast TV News Websites includes local TV station websites & network websites for news/weather/sports.

4. People Spend the Most Time with Television of All Ad Supported Platforms
Source: GfK TVB Mentor Survey Spring 2016. M-S 6A-12M. Persons Online/internet platforms such as , social media, internet radio and websites, are totaled for any online device-PC, Smartphone and Tablets. Broadcast TV News Websites includes local TV station websites & network websites for news/weather/sports.

5. Year Over Year Adults Spend Virtually The Same Time With TV
A18+ per day
Source: Nielsen Total Audience Report Q1, Q2, & Q Live + DVR/Time Shifted.

6. Majority of Shoppers Buy Gifts for Valentine’s Day in Early February
Percent of Respondents
Source: Bestblackfriday.com, January 31, 2016

7. Men are More Likely to Spend Than Women Come Valentine’s Day
Percent of Valentine’s Day Spending
Men
54%
Women
46%
Source: Offers.com Valentine’s Day Survey 2016

8. Broadcast: Great Way to Reach Male Valentine’s Day Shoppers
Men Ratings
Source: Nielsen NPower 1/9/ /15/2017 Men Live+SD Ratings;
10 Cable Networks based on M25-54 Ratings.

9. Top Items Planned for Valentine’s Day Spending
Source: NRF Monthly Consumer Survey, Planned Spending by Category, January 2017

10. Men Purchasing Jewelry Watch Broadcast TV
Top 10 Programs by Index
241
174
170
167
162
162
161
151
151
147
Source: GFK MRI Spring 2016, Base: Men 18+ Index; Spent $100+ on fine jewelry in last 30 days. Jeopardy - Syndication

11. Target Key Markets with Local TV
The Redder the better- High BDI
Source: GfK MRI 2015 Market-by-Market weighted by Adult 18+ population. Purchased Fine Jewelry at Jared, Kay or Zales.

12. Wining and Dining with Broadcast Viewers
Top 10 Programs by Index
170
167
148
139
138
135
133
133
133
132
Source: Source: GFK MRI Spring 2016, Base: Adults 18+ Index. Spent $100+ at a family restaurant/steakhouse in the last 30 days.

13. Feast on Geographical Strengths with Local TV
The Redder the better- High BDI
Source: GfK MRI 2015 Market-by-Market weighted by Adult 18+ population. Dined at The Cheesecake Factory 1+ times in the last 30 days, Dined at Olive Garden 1+ times in the last 30 days.

14. Broadcast TV Delivers Men Shopping for Flowers
Top 10 Programs by Index
166
144
143
139
137
135
134
133
129
128
Source: GFK MRI Spring 2016, Base: Men 18+ Index; Spent Any Amount (Internet/phone) or Flower Shop. Wheel of Fortune – Syndication.

15. Broadcast TV: The Destination for Clothing Shoppers
Top 10 Programs by Index
166
143
137
135
134
133
129
125
124
124
Source: GFK MRI Spring 2016, Base: Adults 18+ Index. Clothing Expenditures- Amount spent in the last 12 months, $500+.

16. Broadcast TV Viewers with a Sweet Tooth Shop for Chocolate
Top 10 Programs by Index
174
160
154
150
149
148
141
139
137
137
Source: GFK MRI Spring 2016, Base: Adults 18+ Index. Bought as a gift in last 3 months, Ghirardelli, Godiva, Hershey’s Pot of Gold, Lindt, Ferrero Rocher, or Russell Stover. Syndication –Scandal, The Middle, ET, Calling Dr. Pol.

17. Ferrero Rocher’s Best Sales Markets
Source: GfK MRI 2015 Market-by-Market weighted by Adult 18+ population. Shopped at Ferrero Rocher in the Last 6 Months.

18. Broadcast TV Viewers Purchase Gift Cards
Top 10 Programs by Index
182
179
172
162
161
160
160
157
153
148
Source: GFK MRI Spring 2016, Base: Adults 18+ Index. Spent $50+ on a gift card. Syndication – Castle.

19. Where Will You Purchase Your Valentine’s Day Gift This Year?
Source: NRF Monthly Consumer Survey, January 2017

20. Broadcast TV Delivers Department Store & Discount Store Shoppers
Department Stores
Discount Stores
Source: GFK MRI Spring 2016, Base: Adults 18+ Index. Shopped at a department store in the last 6 months for clothing, shoes, cosmetics, or perfume/cologne. Shopped at a Discount Stores in the past 6 months.

21. Television Ads Are Motivation To Do Further Research Online
Has an advertisement on television motivated you to go the Internet to find out more information about that product or service?
Source: GfK TVB Mentor Survey Winter 2016 Persons 18+.
Q3 Has an advertisement on television motivated you to go the Internet to find out more information about that product or service?

22. Local Broadcast Websites Provide Multi-platform Opportunities

23. Broadcast TV Delivers Online Shoppers
Top 10 Programs by Index
132
129
128
121
121
120
120
117
117
115
Source: GFK MRI Spring 2016 , Base: 18+ Index Internet Shopping: Spent any amount on items. Syndication – Friends.

24. Young Adults are More Likely to Spend for Valentine’s Day
Percent of Valentine’s Day Spending
Adults
57%
43%
Source: Discover 2016

25. Television’s Reach Continues To Increase For Young Adults
Source: Nielsen Total Audience Report Q1, Q2, & Q
TV: Live + DVR/Time Shifted TV.

26. Broadcast: Great Way to Reach Young Valentine’s Day Shoppers
Adults Ratings
Source: Nielsen NPower 1/9/ /15/2017 Adults Live+SD Ratings;
10 Cable Networks based on A18-34 Ratings.

27. Valentine’s Day Isn’t Just For Couples
Who will receive gifts on February 14th?
$681M was spent on pets in 2016 and people plan on spending an average of $26 for on their pets on Valentine’s Day in 2017
Source: : NRF Monthly Consumer Survey, Planned Valentine's Day Spending By Recipient, January 2017

28. Broadcast Reaches Pet Owners
Source: GFK MRI Spring 2016, Base: Adults 18+ Index. Hobbies Engaged In: Raising Pets

29. Key Valentine’s Day Takeaways
Valentine’s Day is an $18 billion business
TV is the top platform for reach and time spent
Men spend significantly more than women for Valentine’s Day
Valentine’s Day shoppers can be reached selectively through targeted programs and key sales geographies
Broadcast TV delivers key Valentine’s Day shoppers regardless of where they shop; whether its in Department or Discount Stores or Online
In fact TV ads are motivation to do further research online; and Local Broadcast TV websites are there to help, offering multi-platform opportunities
Young adults will spend more than older adults and can be well reached through TV
Valentine’s Day isn’t only for couples. Pets are remembered as well!