1. Digital Television (DTV)
Transition Update
May 14, 2009

2. DTV Transition Referrals From Broadcasters to FCC
The FCC expects broadcasters to refer calls to the FCC Call Center when a caller asks questions about anything other than their ability to receive the broadcaster’s station(s), such as:
Converter Box Coupons
Transition Statistics
Information About DTV
Installing a Converter Box
How to Buy a DTV
The FCC will refer calls about reception issues back to local stations

3. DTV Transition FCC Call Center
FCC Call Center Agents will troubleshoot incoming viewer calls, exhausting all relevant FCC resources to issues like:
Channel Scanning and re-scanning
Check Connections
Antenna Selection & Adjustments
If these do not fix the problem, agents are instructed to offer to refer callers to the station whose signal is not being received
Second, if a caller specifically asks for a station’s contact information, the Agent will provide the contact phone number that is available in CDBS (as entered by the Broadcaster)

4. Digital Television (DTV)
Transition Update
May 14, 2009

5. DTV Transition DTV.GOV Re-launched last month General DTV info
Special focus on:
Walk-In Centers
Phone Support
Other (Face-to-Face Assistance)
In-Home Assistance, and
Events

6. DTV Transition DTV.GOV Consumer Information & Self-Help
Get Help Locally provides consumers with the ability to search by zip code for local assistance with their DTV issues
Local DTV Resources
DTV Reception Maps
Map of All DTV Stations
DTV Stations With Changes in Coverage
Need Help? shows the user all available resources on a interactive map
Get it Solved provides a highly interactive troubleshooting tool and answers to popular questions
Interactive Troubleshooting Guide
Top FAQs
Helpful for answering viewer phone questions

7. DTV Transition
DTV.GOV
Get Informed: What is going on locally or nationally and how to contact stakeholders
Interactive News
Events
DTV Call Centers
DTV Transition Statistics
Transition Partners
Broadcast Support
FCC Contacts
Get Involved: Ways to become involved either through community or school events or contract opportunities

8. DTV Transition DTV.GOV: Call Center Resource
The FCC Call Center Agents (both internal and external) use the DTV.gov website to trouble-shoot callers’ problems or to find local events or community assistance.
Broadcaster Contact Info
Manufacturer Contact Info
Coupon Program
Retailer Contact Info
Events
Install Converter Boxes
Fix Reception Problems
Get Help Locally

9. DTV Transition DTV.GOV: Broadcaster Resource
From the DTV Transition Statistics page, Broadcasters can use the dropdown menu to Research and View a multitude of Transition Statistics:
Percentage of Digital Transitions
Population
Household Information
Demographics
Call Volume Distribution Statistics
Call Type
-Which you can filter by both
DMA and time period Converter Box Coupon Statistics

10. DTV Transition DTV Outreach
Special new web site for the voluntary reporting of detailed information regarding opportunities for face-to-face DTV education
Once you have accessed the DTV Outreach site, login with your Username(FRN) and Password
Your Username and Password is from the FCC CORES System
The Home tab shows all Events and Efforts you have previously submitted, if any
The New sub tab displays Events and Efforts awaiting review
The Approved sub tab displays FCC-approved Events and Efforts The Rejected sub tab shows FCC-rejected Events and Efforts
The Duplicate sub tab shows Events and Efforts that have been entered more than once for the same Event or Effort.

11. DTV Transition DTV Outreach
The Search tab allows you to search through current and past Outreach records
Click on the down arrow to select a service type
To narrow search results the user can enter in the Service Consumer ID Fill out the Type(s) and Topic(s) on the and/or the Submitted Date
The New Service tab allows you to create a new Consumer Outreach Effort (on-going) or Consumer Outreach Event (one-time)
Outreach Effort: Please submit a separate entry for each type of outreach
If your Event Organizer doesn’t appear, check other
This information will be provided in dtv.gov and provided by call center agents
Enter a number consumers can contact you for information
Fill out the location name where the service is being provided
Complete remaining data entry and click “SUBMIT”

12. Digital Television (DTV)
Transition Update
May 14, 2009

13. DTV Transition Regulatory Checklist Publicizing Help Walk-in Centers
Stations input information into DTV.gov and monitor web site to see what official walk-in centers have been established in markets
Information needs to be integrated into daily help center notifications
Can be crawls or spots within 10 days (4/10 Public Notice)
Common sense on timing to benefit consumers

14. DTV “Hot Spot” DMAs
DMA Hot Zones

15. DTV Transition Regulatory Checklist Publicizing Early Shut Off Times
Stations must notify viewers if they plan to end analog service before 11:59:59 p.m. on final day of service
Notification through their required PSAs, crawls, and other on-air consumer education
Also required to be part of 30-minute program—for all stations in the market (can be done with a graphic)

16. DTV Transition Regulatory Checklist Coordinating Shut-off Times
Stations going “early” on June 12
Make sure to coordinate transition time with local MVPDs (particularly an off-the-air time)
For more information, visit
Program Guide questions, David Donovan,

17. DTV Transition Regulatory Checklist Have a Call Center Plan
Stations should anticipate staffing levels to handle viewer calls
Particularly with transition outside of normal business hours
Train staff using
NAB answers guide:

18. DTV Transition Regulatory Checklist “Nightlight” Stations – Sign Up!
Public Notice provides updated list of eligible stations
Strongly encourage those stations that are eligible to voluntarily sign up
June 13 – July 12
CC: if participating

19. DTV Transition Nationwide Analog Shut-off Test Thursday, May 21
7:25-7:30 a.m., 12:25-12:30 p.m., and 6:25-6:30 p.m. local time
Approximately 2-5 minutes
Checklist, sample slate, and looped test video available to download at
Contact state broadcast association to let them know if station is participating

20. Digital Television (DTV)
Transition Update
May 14, 2009

21. DTV Transition DTV Spots: Best Rotations
Antenna, Re-scan spots are required by FCC
New “How To” spot may meet your specific requirements on both issues
Ask your station counsel – esp. if your station is switching VHF/UHF bands
End of campaign: Rotation of countdown, re-scanning, How-To

22. DTV Transition NAB Online Survey
Stations will receive calls from viewers, June 11-15
FCC will send callers to local station numbers
Information critical to address media, FCC inquiries in aftermath of transition
NAB will tally results online
Stations submit information on

23. DTV Transition Media Relations
Ensure broadcasters get proper credit for transition
$1.1 billion commitment in airtime, multiple marketing platforms, community outreach
Get broadcasters on same message
Appoint a spokesperson in your DMA to handle media inquiries
Use NAB talking points – will distribute in coming weekly update
Coordinate with state associations

24. DTV Transition Analog “Nightlight”
Approx. 8 minute informational video to run post-June 12
Available to download at
Discusses re-scanning, antennas, hooking up converter box
Open captioned
Must alternate with Spanish version

25. Digital Television (DTV)
Transition Update
May 14, 2009