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Bayerische Motoren Werke AG

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Presentation on theme: "Bayerische Motoren Werke AG"— Presentation transcript:

1 Bayerische Motoren Werke AG

2 is a German automobile, motorcycle and engine manufacturing company founded in 1916
It also owns and produces the MINI brand, and is the parent company of Rolls-Royce Motor Cars Chairman of the company today is Norbert Reithofer, as chief designer - Adrian van Hoydonk

3 The BMW Group is making every effort to create products with strong competitive advantages and strengthens its leading position in the "premium" segment. The success of the BMW Group has confirmed in its annual ranking of the Swiss investment rating agency SAM Sustainability Group. The company is the fourth time in a row has been recognized as a world leader in the sustainable development of the automotive industry among companies. Only in September 2005, BMW sold a record number of vehicles thousand (including MINI and Rolls-Royce), which is 11.4% more than in the month of last year, during which it has been sold 118 thousand 202 cars.. In total for the first nine months of Sales volume also grew by 11.4% and amounted to 988 thousand. 463 vehicles, up 101 thousand. 166 more cars than were sold during the same period of 2005 The Bavarian automaker BMW has become the largest in the premium segment of the global automotive market in 2011, 201,2013,2014 and According to the company, the sales for the previous year amounted to a record 1.6 million vehicles, including the car brands Mini and Rolls-Royce.

4 The head office is situated in Munich
BMW Forschung und Technik GmbH (BMW Group) is situated in Munich. It was founded in 1985. Major production facilities are concentrated in Germany (Dingolfing, Regensburg, Leipzig, Munich) and USA (Spartanburg). Also, cars are going to factories in Thailand, Malaysia, India, Egypt, South Africa, Vietnam. In Russia, BMW cars assembled in Kaliningrad (Avtotor).

5 Major markets the company serves are USA, Germany and United Kingdom
Number of employees – people Main languages of BMW Company are German and English

6 Chaiman of the Supervisory Board
- NORBERT REITHOFER In 1987, he joined BMW as head of maintenance planning. From 1991 to 1994 he was Director of the Body in White Production Division.   From 1994 to 1997 Reithofer then became Technical Director of BMW South Africa. From 1997 to 2000, Reithofer was President BMW Manufacturing Corporation (USA), based in Spartanburg, South Carolina. In March 2000, he returned to Munich to join the BMW Board of Management, responsible for production. In 2002, Reithofer and Development Chief Burkhard Goeschel halved the standard BMW time it took to reach full production of the new generation E90 3 Series, from six months to three. On 1 September 2006 he succeeded Helmut Panke as chairman of the board and CEO of BMW.

7 Chaiman of the Board of Management
- HARALD KRÜGER Member of the BMW AG Board of Directors responsible for personnel policy. Member of the Board of Directors of BMW AG, Head of MINI areas, BMW Motorrad and Rolls-Royce, as well as after-sales service department of BMW Group. Member of the BMW AG Board of Directors of Product Management

8 Functions of department:
System development It is an administrative division of the company, created for consultation, advice and assistance to management in the development of competitiveness, sustainable long-term position and profitability of the company. Sales department Functions of department: Promotion of competitive products on the market; Providing quality service, staff training; Comprehensive support for the marketing department. Informing the marketing department of consumer preferences.

9 Development and implementation of marketing strategies of products;
Marketing department Functions of department: Development and implementation of marketing strategies of products; Informing the management about the situation of the company in the market; Coordination of actions of the enterprise core departments; HR department Functions of department: Registration of admission, transfer and dismissal of employees; Accounting personnel; Storage and filling work books, documentation on records management; Control over the execution of heads of departments of orders and instructions on work with the personnel;

10 Measures for employment of redundant workers
Preparation of materials for submission to the employees to encourage and reward Measures for employment of redundant workers Organization of the control of the state of labor discipline and work rules Keeping all reporting on personnel matters Accounting division Functions of department: Accounting for the enterprise and the formation of the necessary reporting. Develop a set of measures aimed at the formation of the organizational accounting policies and stabilization or improvement in activity as the enterprise as a whole, and sections of the submission. Revealing the hidden or explicit provisions enterprises using them to optimize production activities. Providing advice applies to him to employees. Steering and controlling the supervision of all kinds of financial transactions, monitoring the timeliness of their execution.

11 Functions of department:
Accounts department Functions of department: Looking for new clients The first sale customers found Repeat sales to existing customers Preparing reports Delivery department Functions of department: responsible for delivering the goods


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