2. The Real Estate “Million Dollar Question”: Who Will Sell Next?
No way to know by looking at them or their addresses...

3. The Real Estate “Million Dollar Question”: Who Will Sell Next?
Never found a street like this, so unique data is used to find “probable sellers”...

4. Marketing Without Data = Guessing
Most agents develop business by cultivating a specific set of properties in a neighborhood or in a group (family & friends). By focusing their marketing efforts on ALL homeowners they build their brand awareness, reputation, and hopefully referrals – This is called “Farming”. 
What makes this method challenging?
Sales statistics prove that only 2% to 3% of homes will sell in geographical areas each 12 month period. – throughout the U.S..
The math says: 500 homes in a farm x 2% sales rate = 10 sales per year; Or at a 3% sales rate = 15 sales per year. That means 490 out of 500 homeowners are not selling over the next 12 months... Difficult odds to overcome.

5. How Does Data Give You an Advantage?
It helps you find the Needle in the Haystack!
According to NAR’s “Home Buyer and Seller Report” in 2015:
Fewer than 13% of FSBO’s will end up selling “by Owner”. Which means that the other 87% are doing what?
According to a prominent National Divorce Attorney Service: In over 72% of divorce cases - the couple that files for divorce is either selling a house, buying a house, or both.
So the question: How do you find these types of probable sellers in your neighborhoods?

6. “Life Events”: It’s Why People Sell
ReboGateway is the only data solution available to Realtors in the United States that provides Divorce, Eviction, Affidavits of Death, Bankruptcy, and Probate filing records matched to real property.
This provides a unique, one of a kind database for Agents to locate the addresses to these homeowners that statistically sell property at much higher rates than their neighbors. Life Events = Sales of homes, it’s been proven.
ReboGateway is the only tool that can point Agents to where these properties are located. Smart, successful Agents use data to create better marketing efficiencies by being able to target individual households and tune in their message to each household.

7. What do the Statistics Say?
“Life Event” of the Homeowner
Percentage of Sales Within 12 Months
Traditional Farming
2% - 3%
Divorce
22.1%
Probate
19.2%
FSBO
27.8%
Mortgage Defaults
52.0%
The use of ReboGateway data results in a 10 to 20 times better chance at acquiring listings by targeting efforts to the right doors as opposed to the wrong doors within farm areas.

8. Never found this street... So ReboGateway was created...
The Real Estate “Million Dollar Question”:
Who Will Sell Next?
Never found this street... So ReboGateway was created...

9. Data/Lead Types:

10. Lead Type - Divorce:

11. Lead Type – Lis Pendens, FSBO, Bankruptcy:

12. Lead Type – FSBO:

13. Valuable Features:

14. The Database of Targets that have reason(s) to sell
ReboGateway, Tool #1:
The Database of Targets that have reason(s) to sell
ANY Agent that wants to expand their reach and increase their closed transactions.... Should use DATA to find more probable sellers, and THEN use the SAME marketing techniques they use at other addresses at these addresses – It’s SMART and SIMPLE!
Any Agents that spend money on postcard mailers or are spending time door-knocking or telemarketing – Will have much more success by improving their odds by calling on the correct folks.... It’s not an opinion, it’s now a known fact – data usage works for all businesses, not just real agents businesses.

15. ReboGateway, Tool #2:
Notifications on NEW “Life Events” that occur... In the Future...
Ask yourself the following questions...
First: Do you have a Farm or Referral Base that you get listings from?
Typical Answer: “Yes”
How do you know if someone in your Farm files for Divorce?
Typical Answer: “I don’t”
How do you know if they go into mortgage default?
How about if they decide to go FSBO?
Would you like to receive an to notify you when these types of things happen in your Farm or with your past customers?
Standard Response: “Of course..”

17. Awards and Articles

18. Miami Metro Area – What’s Available

19. Let’s Summarize this Presentation:
Data works every time... Not some of the time, but every time. Using data will make you smarter as an Agent, and give you an advantage over your competition.
The use of Data works the same for advertisers and businesses across the world; it takes the guessing out of marketing, and puts businesses in front of the right people, at the right times to make sales – and creates success.
Lastly...
Data only works if it is used... It’s like Gym membership; The $500 a person spends on the gym membership does NOTHING for them unless they go to the gym and USE the membership.
Data is exactly the same... If the data is not used, it has no value – just like gym membership... Yet when it’s used, the results are astounding.

20. Current Online Pricing:
Annual Subscriptions: $399.95
Semi-Annual Subscriptions: $224.95
Provides access to all properties in 1-County
Provides up to 8,000 properties watched by “ Notices”
Unlimited service, training, and support.
Add-ons: (One Item Below FREE with Annual Subscription)
Additional County: $ yr.
Tract Utility (Instant Turnover Rate Tool): $ yr.
Additional 8,000 Properties monitored/watched: $ yr.
Free Demo’s Available in the Realtors Market Area...
(Pricing as of March 25, 2016)

22. Your Contacts: For Free Online Demo’s in your market area contact:
Brian Fox Vice President, Business Development
Phone:
Twitter: @_FoxBrian
For Free Online Demo’s in your market area contact:
Meaghann Harbinson Business Development Administrator
Phone:
Corporate Customer Service:
Phone: