1. World Breastfeeding Week 2017
Sustaining Breastfeeding –Building Alliances Without Conflicts of Interest
Breastfeeding Promotion Network of India (BPNI)

2. Objectives 1. To galvanize support from all sectors of society
(free from conflicts of interest) and governments
for protection, promotion and support of breastfeeding.
To build alliances without conflicts of interest
among concerned partners to strengthen policy
and programme on breastfeeding and infant and
young child feeding (IYCF).
To mobilize action for protection, promotion
and support to breastfeeding and appropriate
infant and young child feeding practices.

3. An Opportunity to Contribute to SDGs
Breastfeeding can contribute to SDGs for maternal and child
health, non-communicable diseases (NCDs), nutrition,
education, poverty, inclusive economic growth and reducing
inequalities.

4. What do we mean by Optimal Infant and Young Child Feeding ?
Initiation of breastfeeding within an hour of birth
Exclusive breastfeeding for the first six months
Complementary feeding after six months
Continued breastfeeding for 2 years and beyond
Global Strategy for IYCF has defined optimal IYCF as….

5. India’s Status (NFHS 4)
41.6% Babies are able to begin breastfeeding within one hour
55% Babies are able to exclusively breastfeed for the first six months
42.7% Complementary feeding rates (children 6-8 months receiving solid or semi-solid food and breastmilk)
8.7% Breastfed children 6-23 months receive an adequate diet*
78.9% Institutional births
*Breastfed children receiving 4 or more food groups and a minimum meal frequency, non-breastfed children fed with a minimum of 3 Infant and Young Child Feeding Practices (fed with other milk or milk products at least twice a day, a minimum meal frequency that is receiving solid or semi-solid food at least twice a day for breastfed infants 6-8 months and at least three times a day for breastfed children 9-23 months, and solid or semi-solid foods from at least four food groups not including the milk or milk products food group)

6. Breastfeeding is not only a mother's responsibility
Support needed from :
Governments
Healthcare systems
Families
Communities
Employers

7. Challenges Mothers Encounter
Traditional practices
Lack of family support
Lack of correct knowledge
Aggressive marketing of baby foods
Peer/family pressure to introduce formula
Getting back to work early /no maternity entitlements
Breast conditions
Maternal illness and medication
Special situations e.g LBW Babies, Twins

8. Sustaining Breastfeeding: Building Alliances Without Conflicts of Interest
Breastfeeding Protection, Promotion and Support
Robust Policy Framework
Friendly Hospital Practices
Breastfeeding
Mother support, community outreach
IYCF in Emergencies
Implementation of Maternity Benefit (Amendment)Act
2017
Implementation of
IMS Act
Alliance with industry or their front organizations for IYCF policy making and programme implementation creates conflicts of interest

9. Companies sitting in the advisory group of SUN Business Network
Example of an Alliance with Conflicts of Interest : Scaling Up Nutrition (SUN)
Companies sitting in the advisory group of SUN Business Network

10. How can you contribute ?
Build an alliance locally with individuals and organisations free from conflicts of interest to garner support for breastfeeding action.
Participate and mobilise signatures for the petition Available at ( ‘Stanpan Suraksha’ mobile App)/ dedicated-budget-for-breastfeeding-interventions-and-save-infant-lives
Supporting mothers at health facilities and community
Promote the peer counselling support model (Lalitpur) for increasing breastfeeding rates in your state/district.
Organise a seminar to sensitise employers and mothers on the provisions of revised Maternity Benefit (Amendment) Act, 2017 and maternity rights in your area.
Promote and use ‘Stanpan Suraksha’ mobile App among alliance partners report inappropriate promotion of baby foods

11. Thank you!
To know more log on to Download “Stanpan Surakhsha App” on