1. The Birth of Pop Culture
The Roaring 20’s
The Birth of Pop Culture

2. Terms to Know
Isolationism – a national policy of staying out of political and economic relations with other countries
Consumerism – the theory that a continued increase in the consumption of goods is economically desirable for a society.
Nickelodeons – theaters in the 1920’s.

3. North American Boom
While Europe rebuilt after the war we supplied all the raw materials
Demand in agriculture went up because Europe hadn’t been producing food = our farmers borrowed more money to expand their farms
People wanted to forget the pains of the war and were looking to lead a happier carefree life

4. Consumerism Hydro electric power = more efficient factories
= Transistor radios = Phonographs
= Irons, stoves
= refrigerators
= Vacuum cleaners

5. Revolution in Food Production
Refrigeration meant that we could transport food from all over the world.
WW1 lead to the demand for preserving foods and having canned goods and vacuumed sealed packaging
Machines lead to cultivation of much more land
Better food lead to more people = more customers.

6. Advertising
Newspapers, Magazines, Radio stations and billboards created a mass, pop culture.
Companies advertised their goods to make people want to buy
People could purchase things on credit (oh! Oh!) pay on monthly installments became a thing of the twenties

7. Bill Boards

8. How the Automobile Changed the World?
Ford made the Model T for $300
Dating habits = burger joints and Drive-in Theaters
Family vacations and short day trips = hotels, amusement parks and beaches
Demand for gas lead to service stations
Interstate highways
Suburbia

11. Suburbia
With trains and the automobile, people could live away from the place of their work
Affluent America left the crowed city to avoid crime and moved to the out skirts
They have everything a family needs; schools, shopping malls, grocery stores

14. Leisure The birth of the movie theater (nickelodeons)
Radios kept Americans in touch
Introduction of Pop culture
Spectator sports took hold: Baseball, Boxing
Blues and Jazz Music became the new wave music (Louis Armstrong)

15. Pittsburgh Ball Park

16. Babe Ruth Batted 393 avg MVP 23, 31, 32 60 Homeruns 2873 career hits
714 career homeruns
2 213 RBI’s
Also was a pitcher

17. Red Grange Played for the Chicago Bears
Paid $ for 19 games (Players made $100 a game)
Formed the American Football league because of a dispute with the NFL

18. Women and Movies
Women were hired to manage theaters. This made them a more respectable place for children
Numerous career opportunities in production
Mary Pickford became her own producer because an actress could not make more money then the producer

19. Mary Pickford

20. Other Movie Stars of the 20’s