1. APM IGNITE
Gamification

2. Introduction
The technique of using game mechanics in non-game businesses to increase:
Efficiency
Customer loyalty
Engagement.

3. Biggest Workplace trends
Points
Badges/Awards
Recognition through Social Goals
Leaderboards

4. redcritter

5. Increasing commercial awareness
Early examples of gamification were based on rewarding points to people who share experiences on location-based platforms
Such as Facebook’s "Place" feature, Foursquare, and Gowalla – competition very intense.

6. The Gamification encyclopaedia

7. Increasing commercial integration
Integrated dashboard/cloud services:

8. SAP AG

9. pros Increases employee productivity Increases quality of work
Improves employee morale
Increases employee retention
Creates an exciting work environment

10. cons Does it devalue work or focus?
Should it be individual-based or team-based?
Does it work for different roles or levels in the company?
Risk of disenfranchising segments of the workforce

11. Reinforcement

12. Discussion, questions and outcomes: how can we apply this to the apm?

13. In your own time
Driving User Behaviour with Game Dynamics and Behavioural Economics lecture at Stanford University: