1. the point of view of business
PARALLEL IMPORTS AND
TRADEMARK PROTECTION
Protecting distribution networks against parallel imports:
the point of view of business
12 June Veerle Bouckaert
Licensing Administration & Legal Affairs

2. quoted on the Italian Stock Exchange
BasicNet S.p.A.
headquarters in Turin
quoted on the Italian Stock Exchange
The BasicNet Group is a major participant in the sector of branded leisurewear and sportswear, footwear and
accessories

3. THE TRADEMARKS

4. LICENSING
LICENSING FOR DISTRIBUTION
LICENSING FOR SOURCING

5. LICENSING FOR DISTRIBUTION (LICENSEES)
DISTRIBUTION AND LICENSE AGREEMENT
licence of right to use the trademarks
license of right to use the know-how

6. LICENSEES
TRADEMARKS
right to use certain trademarks for certain products to be sold in certain countries limited to the Channel of Distribution
KNOW-HOW
a package of substantial practical information resulting from experience and testing and constantly developed by the BasicNet Group and relevant for the proper use of the trademarks:
- design, production specification and sourcing of the products,
- presentation and sale of the products,
- marketing communication and customer management,
- administration, logistic and financial management.
EXCLUSIVENESS

7. LICENSING FOR SOURCING (SOURCING CENTERS)
SOURCING AGREEMENT
Right to use certain trademarks for manufacturing certain products to be sold to the licensees appointed by the BasicNet Group

8. SALES REPORTS and AUDITING
INFORMATION FLOW
SALES REPORTS and AUDITING
LICENSEES:
Sales and royalty reports
Information on stocks
Information on customers
Yearly Financial Statements
Annual certification of the Net Turnover
Right to audit the accounts of the licensees
SOURCING CENTERS:
Ordering process by the licensees through the website
Sales and sourcing commission reports

9. NOTIFICATION OF PARALLEL IMPORTATION
LICENSEES
CUSTOMS
JUDICIARY POLICE
LOCAL ENTITIES and INTERNATIONAL ORGANIZATIONS

10. ORIGIN OF PARALLEL IMPORTATION
LICENSEES
International Distribution Networks
Stock
Internet
SOURCING CENTERS
Cancelled orders
Overproduction
Seconds

11. LICENSEES & SOURCING CENTERS
PREVENTION
LICENSEES & SOURCING CENTERS
contractual terms
limitation of the local production
limitation of licensor’s liability
limitation of the sources
pricing
monitoring of purchases and sales
identification of the source
CUSTOMS CONTROL
authorised manufacturers, importers, distributors
information on products and product identification

12. REMEDIES CONTRACTUAL TERMS
CO-OPERATION AMONG THE LICENSEES OF THE NETWORK
CO-OPERATION LICENSEES AND THE RETAILERS