1. Scottish Improvement Skills
Workshop 3
Scottish Improvement Skills Full Programme Workshop 3 Participant slides

2. Housekeeping

3. Workshop 3 By the end of the workshop, you will have:
identified opportunities to engage, sustain interest, share learning and celebrate success
drafted a routine report on your improvement project
planned other communications, taking into account a range of media options, and appropriate content and design for different audiences.

4. Workshop 3: Content Project review and achievements
Purpose of communications
Who to communicate with
Key messages to communicate
Routine reporting
How to communicate
Visual impact
Planning and drafting communications

5. Projects: 3 things in common

6. Achievements What’s gone well? What are you most proud of?
What have you learned as an individual?
What have you learned as a team?

7. System of Profound Knowledge
Deming 2000

8. Planning communication: why, who, what?
By the end of this session you will be able to:
Describe 3 overarching reasons for communications
Identify the potential benefits of communications at the current stage in your improvement project
List key content areas to consider for all communications on improvement projects
Identify specific content required for a routine internal report
Create a routine report drawing on standard project documents.

10. Planning communications
Why?
Who?
What?
How?
When?

11. Planning communications
Why?
Who?
What?
How?
When?

12. Purpose of communications
Celebrating and sharing achievements
Sustaining interest
Engaging the right people
Purpose of communications

13. Planning communications
Why?
Who?
What?
How?
When?

14. RACI matrix: example 1 Pulmonary Rehabilitation Programme:
Patient Education Materials
John
Sue
Kiran
Alex
Lyn
Anna
Write material A R C I
Arrange design and print
Distribution to GP practices
Data collection AR
Data analysis
Reporting

15. Pulmonary Rehabilitation Programme: stakeholders
RACI matrix: example 2
Pulmonary Rehabilitation Programme: stakeholders
Project team
Unit
Project sponsor (service manager)
Line managers
CHCP GPs
CHCP Joint Management team
Head, Quality & Safety (Board)
Service users
Other pulmonary rehab providers
Plan R A C I
Test
Sustain
Implementation
Hold the gains
Spread RC

16. Planning communications
Why?
Who?
What?
How?
When?

17. Key features Why this project Changes Results Lessons learned
Next steps

18. Routine reporting: framework
Project aim
Project stage/activity
Measures
Data
Learning points
Plan for next month

19. Project work: routine report
Communications plan – complete for 1 or 2 routine reports
Select one of these
Draft report using the template provided
Exchange reports and provide feedback.

20. Planning communication: why, who, what?
3 reasons for communication
Stakeholder analysis
5 key content areas
Routine reporting

21. Planning communication: how, when, who?
Print and web based options
Maximising visual impact
When to communicate
Who is responsible for the communication?

22. System of Profound Knowledge
Deming 2000

23. Planning communications
Why?
Who?
What?
How?
When?

24. How could you communicate?
By the end of this session you will be able to:
Identify opportunities to engage, sustain interest, celebrate success and share achievements, drawing on different media
Prepare a detailed communications plan for a range of stakeholders
Select appropriate media and content

26. Improving the patient experience in ICU

27. Benefits of Twitter Professional networking
Shared learning
Debating
Seeking advice
Increasing your profile
Access to relevant information in real time

28. IHI Twitter BBC https://mobile.twitter.com/TheIHI?p=s

29. Networking, Sharing, Promoting
@girfec

30. Twitter Clinic
Create an account
Follow
Tweet
# Hashtag
Retweet
Reply

31. Planning communications
Who
Why
What
When
How
Who

32. Visual Impact
By the end of this session you will be able to use an appropriate visual approach in communications about your improvement project.

33. System of Profound Knowledge
Deming 2000

34. Poster gallery Considering visual impact:
What features of these posters are helpful?
How would you improve them?
What are the features of a good poster?

35. Planning communication: how, when, who?
Print and web based media options
Maximising visual impact
When to communicate
Who is responsible for the communication?

36. Sharing success: project work
By the end of this session you will have drafted a communication to share your project success, including selecting appropriate
media
content
visual approach

37. System of Profound Knowledge
Deming 2000

38. Planning communications
Who
Why
What
When
How
Who

39. Project work: detailed planning
Select one of the lines of your communications plan and work on one or more of the following:
Draft text
List and/or ‘storyboard’ visuals
Create action plan
Twitter clinic

40. Twitter Clinic
Create an account
Follow
Tweet
# Hashtag
Retweet
Reply

41. Project work: review Exchange and read each other’s draft/plans
What works well?
What ideas does this give you for your own project communications?

42. Workshop 3: Content Project review and achievements
Purpose of communications
Who to communicate with
Key messages to communicate
Routine reporting
How to communicate
Visual impact
Planning and drafting communications

43. Workshop 3
Identify opportunities to engage, sustain interest, share learning and celebrate success
Draft a routine report on your improvement project
Plan other communications, taking into account a range of media options, and appropriate content and design for different audiences.

44. Certificate of Completion
Next steps
Certificate of Completion
Online evaluation of the workshop
Complete and send to us one completed project communication eg poster, report, video

45. Thank you

46. References and other resources
Twitter tutorial for beginners